Anthony Park

Analytics Consultant - Argus Information and Advisory Services

Spearheaded flagship semi-annual presentations highlighting market trajectory and bank KPI metrics and opportunities for 20 US and Canada retail banks within the syndicated Benchmarking studies

• Head analyst for the Canadian team creating account and customer views within bank checking, savings, and money market portfolio.

• Assisted in the relationship management of U.S. and Canada banks totaling $5 Million

• Produced client-specific insights to increase average retention of consumers by 2% and stored balances by $10 million year over year

• Mastered cross department and team relations to create deliverables tailored to each relation manager

• Strategized the transformation of the traditional database management to reduce processing times by 90%

• Competence in SQL to identify opportunities and weaknesses in the strategy of the banks’ deposits and payment systems

Located and developed new client relationships to promote their digital presence

• Invested $1500 in monthly Facebook ad spend generating a 200% return

• Increased social media account following of clientele from 15 to 18K

• Self-taught with certifications in Content Marketing, Inbound Marketing, and Google Ads

• Increased backlinks, SEO, keywords, and overall ease of use to increase Google search visibility

Business Analyst - Target Marketeam

Acting liaison between the analytics and accounts team for our client Paralyzed Veterans of America

• Construction of Premium and Non-premium closeout reports regarding 63 mailings generating annual revenues of over $80 Million

• Responsible for updating cost data and correcting projections within the Weekly and PMR

• Extraction of growth trends and performance from KPI reports

• Bi-weekly analysis of mail performance in the Program Management Report

Consolidation of mail tests to streamline YOY performance and cost effectiveness