Anthony Froio MBA
EXPERIENCE
DIGITAL MARKETING SPECIALIST @ VICARA MARKETING, 2010 Manage SEM acquisition and remarketing campaigns in
Google Ads.
Conduct keyword research, setup A/B split-test scenarios and
utilize audience targeting options to optimize performance of
paid ad campaigns.
SUMMARY
Highly motivated and resultsoriented marketing professional
skilled in paid advertising, social
media marketing, web design &
email newsletter campaigns seeking
to work with a dynamic team
generating growth opportunities.
Foster relationships with existing clients & prospects.
Track market trends and benchmark competitor data using
online tools.
Implement on-page SEO, link building and selective keyword
targeting on client websites.
Develop the concept, creative content, messaging and call to
action for promotional and e-commerce websites.
Setup digital marketing campaigns and mentor clients who
want to learn how to manage them.
DIGITAL MARKETING SPECIALIST @ Rolf C. Hagen, 2017
Identify trends in the aquatics market and organize content
to meet deadlines (Feedly, Trello).
Conduct keyword research to identify opportunities for
increasing organic traffic (Screaming Frog SEO).
Plan and execute content for social media calendar (Google
Sheets).
Collaborate with third-party web development and design
agencies.
Setup and optimize PPC and remarketing campaigns (Google
Ads).
Create CPC advertising campaigns using strategic custom
audiences (Facebook Ads).
Track, measure and report performance of all digital
marketing campaigns (AdWords, Facebook Ads, Dasheroo).
Create, launch and track performance of mobile-friendly
email marketing campaigns (Mailchimp).
Evaluate market conditions and benchmark against
competitor data (Alexa).
Track and respond to inquiries from Facebook, Twitter and
YouTube (HootSuite).
SOFTWARE
EXPERIENCE
Google
Analytics
Screaming
Frog
Google
Ads
Facebook
Ads
HTML / CSS
SEO / SEM
Adobe
Creative
Wordpress
MailChimp
Google
Tag Manager
Dasheroo
Alexa
Feedly
Trello
Buffer
Hootsuite
Slack
Asana
Anthony Froio MBA
EXPERIENCE
AD OPTIMIZATION ANALYST @ VALNET, 2016
PERSONAL
SKILLS
Analysis
Flexibility
Created Excel dashboards to analyze hourly data, visualize bid
densities, and optimize the performance of ad placements.
Autonomous
Organization
Recommended ad serving strategy to increase page speed, ad
revenue and minimize impression loss.
Communication
Project
Management
Detail
Oriented
Problem
Solving
Customer
Service
Team
Player
Creative
Insightful
Resourceful
Strategy
Setup the delivery and targeting of ad waterfalls for top-tier ad
networks (Google Ad Exchange, Facebook Ads, AdSense).
Provided insights in the development of a custom reporting
dashboard for visualizing ad performance.
Built a Wordpress website (multi-site) for testing page layouts and
ad serving plugins.
MARKETING MANAGER @ LAVICA COFFEE, 2014 - 2015
Conducted keyword research and on-going analysis of customer
preferences.
Organized and managed paid ad campaigns to increase sales.
Created reports to track sales, returns and customer satisfaction.
Implemented e-commerce strategy and developed working
relationship with affiliates and digital agencies.
Managed production calendar to ensure timely delivery of
marketing materials to retailers.
Coordinated promotional materials across social media and online
advertising channels.
MARKETING MANAGER @ KLF MEDIA, 2013 - 2014
Developed and managed content for e-commerce websites.
Designed and launched email marketing campaigns for B2C.
Refined pricing strategy to increase customer acquisition through
referral program.
Optimized user-experience and communication strategy across
online platforms.
Conducted research and surveys to identify trends and
preferences in the market.
Anthony Froio MBA
EXPERIENCE
ACCOUNT MANAGER @ MISSION ITECH HOCKEY, 2006 - 2008
Developed working relationships with sales representatives and
retailers.
Managed $3 million territory and followed-up on general public
inquiries.
Created proposals and development projects to promote
sustainable growth.
ABOUT ME
INTERESTS
Cooking
Technology
Health
Animals
Home Renos
Travelling
Left position to pursue MBA at the John Molson School of
Business.
ACTIVITIES
EDUCATION
Golf
Reading
MASTERS OF BUSINESS ADMINISTRATION @ JOHN MOLSON
SCHOOL OF BUSINESS CONCORDIA UNIVERSITY, 2010
Hiking
Tennis
Partial course list: Entrepreneurship, Strategic Marketing,
Management of Technology, Accounting, and Business Strategy.
Hockey
Yoga
GRADUATE DIPLOMA IN SPORTS ADMIN @ CONCORDIA 2006
BACHELOR OF ARTS, ECONOMICS MAJOR @ CONCORDIA 2003
VOLUNTEERING
PRODUCT LAUNCH STRATEGY @ Reebok / CCM 2010
Developed product launch strategy for new CCM skate as final
project for MBA course: Strategic Marketing.
PARTNERSHIP PROGRAM @ AIR CANADA 2009
Developed program to promote partnerships for Maple Leaf
Lounges as project for MBA course: Entrepreneurship.
MBA CASE COMPETITION @ CONCORDIA UNIVERSITY 2008
Judge coordinator and team host supervising participants during
the John Molson MBA Case Competition.
