Anshuman Kumar

ANSHUMAN KUMAR EDUCATION B. Tech in Chemical Engineering IIT Delhi PROFESSIONAL EXPERIENCE MILKVILLA PVT. LIMITED | Data Analyst CGPA 8.12/10 2012-16 [Oct’24 – Apr’25] DATA ANALYTICS • Designed and executed 50+ data-driven marketing campaigns leveraging purchase and recharge history, product preferences and survey insights - resulting in 15-20% increase of recharge amount and sales volume • Collected and organized multi-channel campaign data (digital marketing, WhatsApp, calls, referral, offline) to track lead generation and conversion - revealing channel outreach, conversion, ROI and preferred method • Developed financial and performance report: tracking KPIs including Customer Acquisition Rate, CAC, Churn Rate, Total Product Cost, Complaint Resolution Time and Delivery Accuracy to drive data-informed decisions. MARKETING & SUPPORT • Implemented WhatsApp Messaging via Zoho CRM and Interakt, designing scheduled and triggered messages for marketing & utility - leading to 80% reduction in manual follow-ups, streamlining customer communication. • Deliberated multi-channel re-engagement strategies including targeted offers, events, message reminders, phone calls and blogs for inactive and low-balance customers - leading to a 5% boost in customer retention • Structured customer journey funnel having segmentation - defining parking time, sub-segments, transfer conditions and tailored communication strategies to optimize engagement and conversions. • Formulated Daily Complaint Tracker to monitor complaint types, person assigned, response time and resolution method - enabling accountability in customer support and achieving a 30% reduction in recurring issues FRANCHISE MODEL DEVELOPMENT • Oversaw Production Dept. implementing inventory tracker, dispatch report and work permit - optimizing stock levels, enhancing input-to-yield and achieving 10% reduction in wastage while maintaining quality standards. • Streamlined Maintenance Dept. operations by implementing CART maintenance and cleaning SOPs, inspection reports, toolbox meetings and inventory system – thus reducing unplanned CART downtime by 10% MISCELLANEOUS • Authored 10+ SEO-optimized blogs on Milkvilla’s brand, environmental and social impact using ChatGPT and AI agents - leveraged in Green Marketing and customer awareness contributing to increase in organic traffic • Conducted EIA of Milkvilla’s supply chain evaluating carbon credits, water savings, tree preservation and plastic reduction - driving eligibility for sustainability certifications and strengthening eco-brand positioning CITICORP SERVICES | Technology Analyst [Jul’16 – Jun’18] • Performed complete flow analysis including bottlenecks of trade flow applications (Middle Office Monitor) with C#, resulting in a 30% reduction in processing errors and a 25% improvement in system performance • Implemented an automated database testing framework, cutting manual testing hours by 40% and significantly improving SQL database quality control, stability and deployment reliability across development cycles. Collaborated with stakeholders to identify and upgrade outdated components in the code stack, resulting in a 35% increase in test coverage, improved scalability and implementation of enhanced security protocol • SUN PHARMACEUTICAL INDUSTRIES LIMITED | Intern [May’15 – Jul’15] • Optimized and scaled up drug mixing in a V-Blender, designing a MATLAB model to improve blend uniformity and achieve desired formulation specifications—enhancing mixing quality and efficiency. SKILLS • • • Programming language Automation/other Data tools : Python (including Pandas, Numpy, Matplotlib, Seaborn, Plotly), C# : Git, JIRA, MATLAB, UDeploy, Streamlit, Apps Script, Canva, Postman : SQL, Excel, Google Sheet ACHIEVEMENTS, PROJECTS & POR • Reached Mains stage in UPSC Civil Services Exam (4x), ranking in top 0.12% with Physics optional. [’19 - ‘24] • Data Science Projects: Flight Trip Planner, Customer-Biller Interaction • Secured AIR 1112 in IIT JEE 2012 among 5 lakh candidates (99.78 %ile) • PORs: Student Mentor; Organizing Team, Pearl Reunion; Executive, Chemical Engineering Society • Other Interests and Hobbies: Yoga and Meditation, International relations, Reading Indian Philosophy