Anna Karissa Marcial

ANNA KARISSA MARCIAL, CHRP Richmond Hill, ON, Canada L4E 0P4 | Mobile:- | Email:-Linkedin.com/in/anna-karissa-marcial-chrp QUALIFICATION HIGHLIGHTS • • • • • • Certified HR professional with a sound understanding of HR best practices with more than 10 years experience A talent acquisition background that includes filling both international and local vacancies in volume Extensive knowledge in Employee Engagement, People and Culture processes to increase employee motivation & retention Co-authored in a pioneering-career-development program for employees keen to transition or be promoted into supervisory positions. Experience in preparing and reviewing Canadian tax returns for individuals using Visualtax software Proficient in planning and executing impactful events. Developed & implemented innovative marketing campaigns that drive brand awareness and achieve business objectives. • Certified First Aid & CPR C with AED from SAJE Vital Signs Canada PROFESSIONAL EXPERIENCE Partner / Chief Administrative Officer Bright Label Kreative Productions Inc., Markham, Canada Dec 2024 –present The Chief Administrative Officer (CAO) is responsible for both shaping the creative vision of the company’s concert & event productions and ensuring the effective growth and development of the organization. This hybrid role combines artistic leadership with a focus on organizational improvement, talent development, and operational efficiency. The CCPO oversees the artistic direction and experience design of all concerts and events, while ensuring that the company’s structure, culture, and processes support long-term growth and engagement. This position requires an individual with a unique blend of creativity, leadership, and strategic thinking. Human Resources Manager Courtyard and TownePlace by Marriot, Northeast Markham, Canada Aug 2023 –Sep 2024 Handles all HR Facets including but not limited to: • Control HR expenses, prepare the annual budget, and ensure accurate payroll processing, including adjustments for vacations, holidays, sick days, and overtime. • Recruits and hires staff while adhering to company standards and regulations. • Analyze data from exit interviews and turnover statistics to improve employee satisfaction and retention. • Interact with outside contacts like guests, vendors, and regulatory agencies. • Coordinates benefit enrollment and compliance with employment laws and company policies. • Facilitate training programs, support employee relations & develop employee engagement programs • Manage labor relations and represent the hotel in negotiations and grievances. Senior Marketing Manager Premium Healthcare Providers (Employment Solutions Agency) Etobicoke, Ontario, Canada May 2023 – Aug 2023 Responsible for developing and implementing comprehensive marketing strategies including but not limited to: • • • • • • • • • Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives. Oversee the development and execution of marketing campaigns across various channels, such as digital advertising, social media, email marketing, content marketing, and events. Ensure campaigns are executed effectively. Organize and update marketing collateral, brochures, product samples, and other promotional materials. Plan, coordinate and implement marketing events. Ensure brand consistency and integrity across all marketing initiatives. Develop and maintain brand guidelines, messaging, and visual identity. Conduct market research to identify market trends, customer preferences, and competitor activities. Use data-driven insights to inform marketing strategies, product positioning, and customer segmentation. Develop and manage the marketing budget, allocating resources effectively to maximize return on investment. Effectively communicate marketing strategies, initiatives, and results to senior management and key stakeholders. Present marketing plans, reports, and recommendations in a clear and persuasive manner. Collaborates with HR Department for client’s manpower requirements Human Resources Head Mar 2021 – Jul 2022 EON The Stakeholders Relations Group, Inc. (Public Relations and Communications Agency), Philippines SUMMARY of responsibilities: • Supported the Chief Executive Officer in managing the process of various HR functions and partnered with the business to cater human resources services needs of each business unit, employees and stakeholders of the company • Lead workforce planning with managers including but not limited to: Pre-screening of candidates for all positions and send recommendations to business unit or department head, developed job descriptions / TORs and craft job ad postings, researched and selected best medium to advertise job requirements including social media, evaluated and selected vendor for third party recruiter, if necessary. (Total recruitment lifecycle) • Implemented onboarding and off boarding process • Prepared and organized employee events in relation to team building and culture development • Advised managers and employees on issues pertaining to behavioral issues, compliance, employee grievance to resolve inter-department or personal conflicts • Advocated compliance from a business perspective to maintain objectivity and pragmatic decision-making without exuding a control stance that drives away employees to cooperate • Provided support to managers and employees to enhance professional relationships; bring a new perspective in performance review (Management by Objectives) and performance improvement plans • Researched techniques for keeping employees motivated through the implementation of employee programs • Promote a culture of high performance to give value to learning, collaboration, continuous improvement, and commitment to quality and excellence Freelance Events Stylist Nov 2016 - Sep 2020 I have extensive experience handling marketing and client relations. I excel at creating and maintaining strong relationships with clients while promoting my services to potential clients. ANNA KARISSA MARCIAL, CHRP Richmond Hill, ON, Canada L4E 0P4 | Mobile:- | Email:-Linkedin.com/in/anna-karissa-marcial-chrp Human Resources Consultant Feb 2018 - Oct 2019 SMBR Airconditioning System Inc. (Retail company group consisting of 2 outlets), Philippines SUMMARY of responsibilities: • Set up of HR System from scratch and managed talent acquisition and employee engagement programs • Wrote employee handbook for whole group of companies • Established the company’s legal identity in compliance with company policies and practices to various organizations, suppliers, government & external agencies • Organized a 3-day employee out-of-town teambuilding activity as part of employee motivation • Arranged sales & marketing exhibit through WorldBex Services International to establish company personality across the Philippines and achieve business sales and marketing goals Senior Engagement Officer May 2012 - Oct 2015 Metrobank Card Corporation (Financial Institution), Philippines SUMMARY of responsibilities: • 100% of proposed engagement initiatives were approved through concept papers; Activities launched also achieved 10-14% savings based on approved budgets • Executed revenue-generating activities that provided employees with essential savings that stretched their budget (value for income). The programs were partnered with merchants willing to serve/sell exclusively to the company’s employees with great discounts • Implemented company-wide Annual Engagement Surveys (pulse checks) with a 96-99% response rate for the year with a comprehensive & timely communication plan covering before, during and after the actual survey • Implemented annual Employee Well-being Programs by inviting inspirational speakers, engaging fitness & health experts to demonstrate a healthy lifestyle, creating staff recognition and organizing sports festival • Participated in pioneering a career development program through learning and development for employees keen to transition or be promoted into supervisory positions. • Analyzed, provided feedback and made recommendations on engagement needs and concerns derived from various sources such as FGDs, exit interviews and surveys Senior HR Officer Nov 2006 - Apr 2012 ISO Lead Auditor Jan 2008 - Apr 2012 BCC Global Solutions, Inc. (Security & Allied Building Care Services), Philippines SUMMARY of responsibilities: • Responsible for the formulation and implementation of company policies that will foster harmonious employeremployee relationship and maintains a high level of morale among employees • Ensure the achievement of recruitment targets including meeting qualification requirements of clients, maintaining Job Orders, administer, score, and interpret various Psychological examinations & plan, develop, and implement strategic programs to source and attract, select and hire the best talent • Audited quality processes of the whole organization as a requirement of ISO 9001:2008 standard Human Resources Manager Feb 2003 – Feb 2006 Bellestar Promotions, Inc. (Entertainment & Promotions Company) Manila, Philippines Handled all Human Resources Facets including Recruitment, Training, Employee Relations, Organization Development, Employee Events and Compensation & Benefits Recruitment Personnel CT Citimotors, Inc. (Mitsubishi Auto Dealer Company) Philippines Responsible for Talent Acquisition, New Hire Orientation and Exit Interview of Employees Aug 2002 – Feb 2003 Makati City, OTHERPROFESSIONALEXPERIENCE Office Administrative Assistant (Permanent Part-Time) Oct 2022 – May 2023 AcTax Canada (Immigration and Accounting Consultancy Firm) Thornhill, Ontario, Canada • Coordinates office activities and operations to secure efficiency and compliance with company policies • Creates and updates client records and databases • Attends to client’s immigration and taxation requirements/requests Sales Administrative Assistant GlaxoSmithKline (Pharmaceutical Company) Feb to Jun 2002 Makati City, Philippines VOLUNTEER WORK Event Host/Program Director/Talent Coordination Philippine Extravaganza for Arts Culture and Heritage & APEX Capital Media & Entertainment June 2023 - present EDUCATION & CERTIFICATIONS Strategic Management Post-Graduate Diploma Centennial College, Scarborough, ON, Canada Sep 2022 – Apr 2023 Bachelor of Science major in Industrial Psychology 2001 Assumption College, Makati City, Philippines Jun 1997- Mar Masters of Arts in Psychological Services Assumption College, Makati City, Philippines Mar 2009- Sep 2014 (inc) Certified Human Resource Professional (CHRP®) International Federation of Professional Managers (IFPM), United Kingdom Aug 2022 –present