Ankush

Ankush Pandita #119, 3rd Main Road, Mysore | - |-| https://www.linkedin.com/in/ankush-pandita-b270481a/ Profile A seasoned Digital Marketing professional with 11+ years of rich and diverse experience across Search Marketing, Social Media Advertising, and Ad Operations. Proven track record in driving performance marketing strategies, optimizing multi-channel campaigns, and managing end-to-end digital media planning and execution for global brands. Expert in Google Ads, Meta Ads, CM360, DV360, and other programmatic platforms, with a deep understanding of the digital advertising ecosystem. Skilled in leveraging data-driven insights, audience segmentation, and attribution models to maximize ROI and customer engagement. Demonstrated leadership in managing cross-functional teams, client relationships, and high-budget campaigns across industries. TECHNICAL PROFICIENCY • TOOLS: DCM, Sizmek, Ad form, Ad safe, Google Analytics, Magnite, Roku, Amazon DSP, TTD, Meta, • LinkedIn, Google ADS APPLICATIONS: Microsoft Office – MS Word, MS Excel and MS PowerPoint Experience SENIOR TEAM LEAD| ISOCRATES | OCTOBER 2023 – PRESENT • • • • • • • Team Management – Training, client management. Working on digital marketing channels Social, Search and Programmatic Responsible for smooth onboarding of clients. Understanding client requirement and Working on Media planning in the capacity of the client. Involved in complete end to end campaign management across channel. Working on tools like Google analytics 4 and Power BI for reporting and campaign related data. GA4 implementation, GA4 event tracking, GA4 debug view, GA4 audience setup, GA4 data streams AND GA4 conversion tracking Project name: Tarek-buys-houses Duration: July 2024 – June 2025 Responsibilities: • • • • • Media planning, Based on the objective of the project. Website verification regarding implementation of tag management script, checking touch points on the website, creating conversion pixels and implementation via GTM. Completely Setting up campaigns and campaign management across platform. Creating leads and spend report for the client and sharing the analysis. Complete campaign setups and campaign management across multiple platforms like Google ads, Facebook, Magnite, ROKU and TTD. Project name: KWG Advertising Duration: October 2023 – June 2024 Responsibilities: • • • • • • • Media planning, Based on the objective of the project. Complete campaign setups and campaign management across multiple programmatic (Amazon DSP, TTD and Criteo) and Google search platform. Creation of conversion pixels and implementation of the tags using GTM (Google tag Manager). Creation of conversion pixels and implementation of the tags using GTM (Google tag Manager). Integration of platforms for data integration. Detailed campaign reporting with respective platforms and Google Analytics (GA4). Audience segmentation. MANAGER MEDIA OPERATIONS | NEO MINDSHARE - GROUPM | OCT 2017 – SEPT 2023 • • • • • • • • Team Management – Training, client management. Working on Social media tools like Facebook. Complete campaign setups and campaign management across multiple programmatic platforms Manage online advertising campaigns through DoubleClick Manager (DCM), Sizmek including reviewing creative setups, Quality Checks, Campaign Delivery reporting, screenshots and troubleshooting. Served in the capacity of Advertiser side with key accountabilities including checking creatives, URLs, creating Ads, generating tags, and troubleshooting of tags Implementing tags and triggering them on static and dynamic pages, various click events, sign up and funnel pages. Working on Data Layer to capture the dynamic variables as per campaign requirement. Hands-on Experience on Developer tools like HTTP fox, Chrome Developer tool, Charles proxy tool. Team Management and Process enhancement handling a team of 12 members. CAMPAIGN EXECUTIVE | IPG MEDIA BRANDS | SEPT 2016 – SEPT 2017 • • • • • • • Conduct media and market research to analyze the latest campaigning trends and manage online advertising campaigns through DoubleClick Manager (DCM), Sizmek including reviewing creative Setups, Quality Checks, Campaign Delivery reporting, screenshots and troubleshooting. Daily reporting and Analysis, providing feedback to the client. Served in the capacity of Advertiser side with key accountabilities including checking creatives, URLs, creating Ads, generating tags, and troubleshooting of tags. Worked on Tag management tools (GTM) Worked on Analytics tools for reports (Omniture) Complete campaign setups and campaign management across multiple programmatic TTD and Dv360 Page 2 QC TECH | MODE MEDIA (FORMERLY GLAM MEDIA) | SEPT 2013 – SEPT 2016 • • • • • • • • • Complete campaign setups and campaign management across multiple programmatic TTD and Dv360. Handling key aspects within campaign management part with instrumental responsibility in pre-sales, execution, monitoring, reporting and ensuring delivery of campaigns in full capacity. Worked on Analytics tools for reports (Omniture) Handling key aspects within campaign management part with instrumental responsibility in pre-sales, execution, monitoring, reporting and ensuring delivery of campaigns in full capacity. Direct full campaign life-cycle management from conceptualizing, executing and ensuring its successful delivery to the concerned audience. Establish plans for developing grassroots campaigns to maximize advertiser ROI, CTR optimization and performance bucket and involved in proposing plans for campaign modifications and optimization. Complete campaign setups and campaign management across multiple programmatic and social media platforms like TTD and Dv360. Assume responsibilities for trafficking pre roll ad lines in bright roll, effectively use 3rd party Ad tags, rich media creative and glam built custom products responsible for higher budget bursts Lead and guide the team in evaluating and designing innovative promotional campaigns/projects to create brand awareness and along with monitoring campaigns delivery across Glam Adapt ad server and other 3rd party ad serving systems Education • M.SC IN INFORMATION TECHNOLOGY. CERTIFICATIONS • • • • Google Ads Display Google Analytics Amazon Ads Diploma in software Testing from Mind scripts Page 3