Experienced GA4 Analyst with 11+ years in web and app analytics, specializing in Google Analytics 4 implementation, data strategy, and performance tracking. Skilled in designing event-based measurement frameworks, creating insightful dashboards, and driving data-driven decisions across marketing and product teams. Proficient in BigQuery, GTM, Looker Studio, and A/B testing tools, with a proven ability to translate complex data into clear business actions and growth opportunities.