AD
ANGEL DIAZ
Atlanta, GA 30363-/ -
SENIOR EMAIL MARKETING MANAGER | AUTOMATION & ROI
Results-driven Senior Email Marketing Manager with 15 years of expertise in automation, lifecycle marketing, and CRM
integration. Specializing in data-driven campaigns that maximize engagement, retention, and revenue. Proven track record
of leading high-performing teams, optimizing multi-channel strategies, and leveraging A/B testing for continuous
improvement. Passionate about customer engagement, compliance, and delivering ROI-driven marketing solutions.
SKILLS
Email Marketing Automation (Klaviyo, HubSpot,
Marketo, Mailchimp)
Lead Nurturing & Drip Campaigns | Cross-Functional
Collaboration
Customer Lifecycle & Retention | A/B Testing &
Personalization
HTML & Email Design Optimization
E-Commerce Email Marketing | GDPR & CAN-SPAM
Compliance
Google Digital Marketing & E-commerce Certified |
Klaviyo & HubSpot Certified
EXPERIENCE
Email Marketing Consultant (Contract Role) / Transfr - Remote
03/2023 - 02/2025
Developed and optimized targeted email campaigns for higher education, workforce development, K-12, and
corporate training.
Implemented automation workflows, increasing open rates by 22% and click-through rates by 18%.
Led email strategy for XR Futures Series, Curriculum Resources launch, and industry film festival promotions.
Managed quarterly email initiatives with EdWeek, strengthening brand visibility among education decision-makers.
Integrated HubSpot and Salesforce, improving campaign tracking, segmentation, and reporting accuracy.
Ensured GDPR & CAN-SPAM compliance, maintaining a 99% sender reputation.
Senior Email Marketing Manager (Contract Role) / Health Central Inc - Remote
01/2022 - 07/2024
Led strategic email marketing initiatives, increasing audience engagement and campaign ROI.
Designed and executed automated lifecycle campaigns, enhancing customer retention and re-engagement.
Conducted A/B and multivariate testing, optimizing subject lines, messaging, and CTAs for better conversions.
Analyzed campaign data, delivering insights to senior stakeholders for continuous improvement.
Senior Email Marketing Manager / Motorsport Network - Hybrid
11/2017 - 09/2021
Led global email marketing strategy across racing, gaming, event ticketing, and automotive verticals.
Developed and optimized triggered lifecycle email programs, increasing conversions and customer lifetime value.
Spearheaded A/B testing and multivariate analysis, improving subject lines and content personalization.
Oversaw ESP migration from Bronto, streamlining operations and enhancing reporting accuracy.
Email Marketing Manager / Nico Pure Labs - Trinity, FL
04/2017 - 10/2017
Developed targeted email campaigns for HaloCigs.com, improving engagement and repeat purchases.
Implemented automation workflows, including abandoned cart recovery and post-purchase upsell sequences.
Conducted A/B testing on subject lines, content, and send times, optimizing campaign performance.
Email Marketing Manager / Learning Sciences International - West Palm Beach, FL
05/2013 - 03/2017
Managed email and web marketing initiatives for a leading education technology company.
Developed email workflows and lead nurturing sequences, increasing engagement and conversions.
Spearheaded email segmentation, improving targeting accuracy and response rates.
EDUCATION AND TRAINING
Bachelor of Science: Communication
University of Phoenix
CERTIFICATIONS
Google Digital Marketing & E-commerce Certified
Klaviyo Deliverability Certified
Klaviyo Product Certified
Hubspot Email Marketing Software Certified
Hubspot Inbound Marketing Certified
Hubspot Marketing Hub Software Certified
