I’m a seasoned digital marketer with nearly 15 years of experience, specializing in email marketing automation, lifecycle strategy, and CRM integration. My passion lies in building data-driven email campaigns that not only drive engagement but also deliver measurable revenue growth. I’ve worked across a wide range of industries, including eCommerce, education, healthcare, and media, giving me a strong ability to adapt strategies to different audiences and goals.
What sets me apart is my focus on personalization, segmentation, and automation to create smarter, more efficient marketing systems. I take a strategic approach to every campaign, using analytics and A/B testing to optimize performance and continuously improve ROI. Whether it's nurturing leads, increasing conversions, or boosting customer retention, I love finding new ways to connect with audiences and move them through the customer journey.
Over the years, I’ve successfully managed large-scale email programs and cross-functional projects, collaborating closely with sales, design, and product teams to align marketing efforts and create seamless experiences. I’m HubSpot, Klaviyo, and Google Digital Marketing certified, with deep hands-on experience in platforms like Marketo and Salesforce as well. My technical knowledge combined with creative strategy allows me to bridge the gap between marketing and automation.
Compliance and deliverability are always top priorities in my workflow, and I’ve consistently maintained strong list health and sender reputation while scaling email programs. I also enjoy mentoring others and streamlining processes to help teams work more efficiently.
In short, I help businesses turn email marketing into a powerful revenue channel. I’m highly organized, results-driven, and always ready to tackle new challenges. Whether you need help setting up automated workflows, improving campaign performance, or integrating marketing platforms, I bring both the strategic vision and technical know-how to get results.
Let’s connect if you're looking for a dedicated email marketing expert who can deliver growth through smart strategy, automation, and meaningful customer engagement.