Andrew Plonskier

Contact- www.linkedin.com/in/andrewplonskier- (LinkedIn) Top Skills Microsoft Excel Salesforce Data Analytics Andrew Plonskier Digital Marketing Analyst at Trilogy Education Services Boynton Beach Experience Trilogy Education Digital Marketing Analyst August 2019 - Present (1 year 1 month) Boca Raton, FL Languages English (Native or Bilingual) French (Limited Working) Honors-Awards Cum Laude Diploma in Digital Marketing Palm Beach Neurology/Premiere Research Institute Marketing Consultant (Part Time) August 2015 - December 2019 (4 years 5 months) West Palm Beach, Florida Area Promoted web presence of institute’s neurological research and clinical trials by creating, promoting and distributing web content via e-mail, website and social media channels to expand outreach and generate awareness. • Provided direction and implementation for website content, layout and designs. Managed WordPress site by improving SEO and updating web pages for clinical trials and blog articles. • Developed and scheduled emails using Mailchimp to notify subscribers of blog articles, clinical trials and events. • Managed the institute’s Facebook page by posting blog articles, running ad campaigns and analyzing performance metrics. • Utilized Google Analytics to monitor site traffic metrics, clinical trial signups and other key performance indicators. • Provided strategic marketing input to the directors of the research institute. Shoes For Crews Web Marketing Specialist January 2016 - August 2019 (3 years 8 months) Boca Raton, FL Web Marketing Specialist – Supported e-commerce operations including website product listings and copy, promotions, SEO, analytics reporting, e-mail and web quality assurance. Page 1 of 4 • Created website product pages, maintained and improved website SEO and coordinated with product team and other departments on inventory, pricing, accuracy and formatting of product pages. • Extracted, analyzed and reported on data from Google Analytics, Tableau, Salient Margin Minder, Bronto and Yesmail for evaluating results of email and web marketing campaigns. • Copywrote product and category page descriptions. • Created and maintained content to optimize SEO of website via page titles, meta descriptions, and category pages to improve web page rankings. • Coordinated with multiple web marketing vendors and agencies (Conductor, Pepperjam, Intertwine, Yesmail, Sprout Social). • Created promo codes for email / web and report on key metrics. • Conceptualized A/B email offer and creative tests and generated reports to evaluate efficacy. • Provided strategic design input on emails and crafted subject lines to optimize open rates, click rates, and improve KPIs such as revenue and gross margin. • Ran website QA on desktop and mobile platforms, coordinated with programmers and provided support and direction on fixes. Ran cross browser testing on multiple devices to ensure quality standards were met and consistent across devices. • Developed and reported on Facebook ad campaigns to generate web leads and conversions. Premier Direct, Inc Marketing Assistant February 2015 - December 2015 (11 months) Delray Beach, FL Supported e-commerce initiatives, web content development, direct mailing operations, social media and e-mail marketing strategies and e-commerce promotions. Maintained inventory fulfillment database and submitted mailing data to a call center to coordinate logistics of direct mailings and call center operations. • Updated product content using Amazon Seller Central, ran sponsored ad campaigns through keyword targeting, and sent FBA inventory replenishment orders. • Utilized HTML in Adobe Dreamweaver to compose, format and add editorials written by health copywriters to an editorial-based natural health website. Page 2 of 4 • Embeded advertisements into e-mail newsletters with ad trackers using 1Shoppingcart. • Updated e-mail subscriber lists in ActiveCampaign email marketing database synchronizing data from purchasing and lead generating activities. • Used Facebook Business Manager to run campaigns and generate reports, develop and strategize posts, and track leads and conversions from ads. • Solicited and added customer testimonials to an e-commerce site through the use of Wufoo, ActiveCampaign and NetCentrix. • Created UPC Barcodes using GS1 Geo Global Partners Marketing Content Specialist April 2013 - February 2015 (1 year 11 months) West Palm Beach, Florida Developed web content, maintained database and content management systems and supported e-commerce and social media initiatives. Promoted from internship to full time position in January 2014. • Managed content of company’s branded website’s using HTML, CSS, MySQL, and OpenCart e-commerce content management system (CMS). • Coordinated marketing strategies by working closely with Senior Web Developer to optimize layout and structure of website content. • Implemented and analyzed advertising campaigns through Google Adwords and Google Analytics and enhanced search engine optimization (SEO) techniques. • Added and updated product listings and content on Home Depot and TrueValue’s inventory data management systems. • Developed, managed and coordinated social media campaigns and promotions. NYC Department of Parks & Recreation Geographic Information Systems (GIS) Intern June 2011 - August 2011 (3 months) Flushing, NY Surveyed, assessed and updated tree inventories of New York City parks in ArcGIS geospatial database. American Geographical Society Research Intern May 2010 - August 2010 (4 months) Wall Street, Manhattan, NY Page 3 of 4 Maintained geo-jobs career search engine, organized antique books / records and researched current geopolitical affairs of Afghanistan (for inclusion in AGS’s annual journal examining contemporary status of our planet geographically and geopolitically) for the nation’s oldest geographic organization. Snac Incorporated Software Quality Control Analyst Intern May 2009 - August 2009 (4 months) Manhattan, NY Tested cell phones from various carriers for software compatibility and upgrades. Responsibilities included researching new model introductions and software capabilities and maintaining a database of results. Education Florida Atlantic University Bachelor's Degree, Geographic Information Science and Cartography · (2012 - 2014) University of Vermont · (2010 - 2012) Page 4 of 4