Andrew Merz

Andrew Merz 3059 S Lyman St Chicago, IL 60608 • Cell:- •- Summary of Qualifications Google Adwords and Analytics certified, experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with a focus on e-commerce sites and lead generation. Proven capabilities of driving traffic, improving conversions and increasing ROI, managing over $150K in annual ad spend. Experience Digital Marketing Specialist Solid Digital Chicago, IL Dec 2017 - Present           Identify powerful keywords to drive the most valuable traffic. Review and analyze client sites for areas that can be improved and optimized for search engines. Prepare impactful monthly reports for clients using Google Data Studio. Write, test and optimize ad copy & powerful calls-to-action to convert visitors. Work with cross-department teams to provide clients with a comprehensive digital marketing strategy. Monitor, track and report on PPC Campaigns. Analyze keywords and SEO techniques used by competitors. Strategize, execute, and manage client Facebook ad campaigns. Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. Strong organizational and time management experience using Harvest & Jira. Amazon Channel Director InControl Medical Milwaukee, WI Sep 2017 - Dec 2017     Increased sales more than 500% using SEO tactics, PPC, and other marketing strategies. Increase conversions and organic reach by writing convincing ad copy with SEO tactics. A/B tested images, ad copy to optimize listings. Directing the expansion of the Amazon channel into European markets. Digital Marketing Specialist (Volunteer) Attic Jams (Charity) Milwaukee, WI Aug 2017 - Present     Utilize Google Tag Manager & Google Analytics to track event calendar subscriptions. Researched critical keywords and created a structured AdWords account. Increase quality score to minimize bids through continually conducting ad & landing page tests. Increase ROI through negative keyword research and search term monitoring. Digital Marketing Specialist Bodacious Bambino Milwaukee, WI Jan 2014 - Sep 2017          Increased sales by $150,000 with PPC campaigns and listing optimization in 2016. Effectively manage SEM (PPC) campaigns: monitor performance, budget pacing, competitive analysis. (Google Adwords, Amazon ads, Facebook ads, Bing ads, Google Shopping, Bing Shopping) Manage campaigns based on KPI's such as CTR, CPC, ROI. Optimize ads, target markets, & bids with Google experiments & Facebook split tests. Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors. Built 2,000+ Facebook likes using ads in September 2017. Write ad copy and landing page copy for paid search marketing. Create remarketing audiences to increase conversions and ROI. Manage email campaigns with MailChimp to cross-sell and provide value to customers. Education Sep 2006 – May 2011    University of Wisconsin-Milwaukee - Lubar School of Business Bachelor of Business Administration - BBA, Marketing / Supply Chain & Operations Management Graduated with Honors in May- Study Abroad at Sophia University Tokyo, Japan - International Business.