Andreea Popescu

I'd describe myself as a curious UX Designer who wants to change the people's perception about what user experience really means. Until now, I have worked on a variety of projects like medical/healthcare for caregivers, telecommunications, digital transformation, e-commerce, marketing, and Artificial Intelligence. I know that it is very important to share findings, and that is the reason why I became a trainer/speaker and mentor.

I value the volunteering, so I am very proud that I was a Mozilla volunteer for almost 2 years, as a Representative and app reviewer. There I learned a lot about cultural anthropology and users. In my spare time, I am an amateur nature photographer and I enjoy learning about neuroscience, hiking, traveling and reading.

Specialties: conducting research sessions (usability testing, interviews, guerrilla sessions); creating user profiles, empathy maps, customer journeys, personas, user stories, reports and analyzing competitors; creating the information architecture, storyboards, and wireframes; facilitating design sprints, training, meetings, and workshops; writing documentation, specifications, and requirements.