Andrea Pedrotti
Schenefelder Landstr. 114, 22589 Hamburg,
Germany
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E-Mail:-Date of Birth:-
Professional Profile
Dynamic senior executive with over 25 years of experience in the automotive, packaging, and
industrial equipment industries.
Proven expertise in B2B sales, marketing, supply chain optimization, and customer relationship
management.
Strong record in managing global matrix organizations, driving digital transformation, and
leading high-performing international teams.
Recognized for integrity, leadership, and delivering long-term business growth.
Work Experience
Horn & Bauer Group, Schwalmstadt, Germany
https://www.horn-bauer.de/
Director Sales Automotive | 05/2025 – Present
- Led Sales & Marketing team (13 staff)
- Regained major accounts and secured multi-million logistics contract
- Designed new B2B solutions for productivity and customer success
4CR International GmbH & Co KG, Hamburg, Germany
https://4cr.com/
Managing Director | 05/2016 – 03/2025
- Global leadership across 78 countries, 120 distributors
- Full P&L responsibility, increased EBITDA to 34%
- Launched e-commerce platform (+175% growth)
- Entered US and UK markets (+€1M revenue)
August Handel Automotive GmbH, Berlin, Germany
https://augusthandel.com/de/
Head of Sales | 02/2013 – 04/2016
- Introduced CARFIT brand in 20+ countries
- Built €1.5M annual revenue
KWK Holding GmbH & Co KG, Husum, Germany
https://4cr.com/
Sales Director Eastern & Southern Europe | 07/2004 – 02/2013
- Built company from scratch, revenue growth to €5.5M
- Presence in 35 countries, opened first foreign subsidiary
Vosschemie GmbH
https://www.vosschemie.de/
Sales manager South-East Europe | 08/2002 – 06/2004
- Support existing sales organisation and acquisition of new customers
- 15% YoY sales increase in Europe
- 30% Expansion of the portfolio for key customers
Usi Italia srl
https://www.usiitalia.com/en/
Export Key Account | 01/1997 – 07/2002
- Support for importers in Europe, North America and Asia
- 15% annual increase in sales through strategic account management
- Introduction of new product line (‘Chronotech’ spray booth), most successful product in the
portfolio
Volunteering & Engagement
Board Member, International School Hamburg (ISH) | 11/2019 – 11/2021
- Secured financial stability, led headmaster recruitment process
Education
University of Verona, Italy | Degree in Business Administration and Commerce | 1991 – 1996
Liceo Scientifico Girolamo Fracastoro, Verona | High School Diploma | 1983 – 1988
Further Training & Certifications
- Fundamentals of Lean Management (2025)
- Matrix Organization Management (2025)
- Design Thinking (2020)
- Six Sigma Foundations (2020)
Skills & Competencies
Hard Skills: Sales Strategy, Operations Management, Business Development, International
Expansion, Change Management
IT Skills: Microsoft Office 365, SAP (ERP), CRM Systems, E-Commerce Platforms
Soft Skills: Team Leadership, Intercultural Management, Negotiation, Talent Development
Languages
German: Native | Italian: Native | English: Fluent (Business proficient) | Spanish: Good working
knowledge
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6.1(a).