Andrea Pedrottti

Dynamic Senior Executive | International B2B Sales & Business Development | Automotive & Industrial Solutions

With over 25 years of experience in the automotive, packaging, and industrial equipment industries, I bring a proven track record of driving revenue growth, digital transformation, and organizational development in highly competitive global markets. Skilled in leading cross-functional teams, managing P&L responsibility, and executing international expansion strategies. Recognized for integrity, strong leadership, and long-term value creation.

Core Competencies

• Executive Leadership & Strategy – P&L Management, Change Management, Business Transformation
• Sales & Marketing – B2B Sales, International Expansion, E-commerce, Brand Development, Digital Marketing
• Operational Excellence – Supply Chain Optimization, KPI-driven Management, Process Improvement
• People & Culture – Intercultural Team Leadership, Talent Development, Stakeholder Management

Career Highlights

• Managing Director, 4CR International GmbH & Co KG (Hamburg)
• – Expanded business in 78 countries with 120 distributors
• – Achieved EBITDA 34% and 13% profitability increase (2024)
• – Launched e-commerce platform, driving 175% growth in three years
• – Successfully entered US & UK markets with €1M additional revenue
• Director Sales Automotive, Horn & Bauer Group (Germany)
• – Regained key accounts and secured multi-million contract with leading logistics company
• – Designed and implemented new sales & marketing strategy in automotive aftermarket
• Head of Sales, August Handel Automotive GmbH (Berlin)
• – Introduced CARFIT brand in over 20 countries, achieving €1.5M stable revenue
• Sales Director Eastern & Southern Europe, KWK Holding GmbH & Co KG (Husum)
• – Grew revenue from €0 to €5.5M across 35 countries
• – Opened first international subsidiary and expanded product portfolio by 25%