anca trusca
Marketing Manager at InfoQ-
Summary
Engaging with your clients is the most important activity a company can pursue to improve their
business strategies or products. I fell in love with this style of customer research over ten years ago
while I was studying at university and since then I've taken every opportunity to learn how to improve
the relationships between businesses and their customers.
As part of my practice, I conduct studies from the ground up: identifying the objective of the research,
gathering requirements, selecting and facilitating focus groups, and conducting in-depth interviews
and surveys. My recent projects have helped companies from a wide variety of industries such as
fashion, agriculture and crop protection, and software development.
During these engagements, I turn research questions into interview guides for qualitative studies
or survey questions for quantitative analysis. The results are research reports with thoughtful
conclusions that enable my clients to forge better engagement strategies and client outcomes.
Experience
Marketing Manager at InfoQ
March 2014 - Present
Marketing research (Qualitative and quantitative studies)
User Research
Product development
Product launch
Website traffic growth
Email marketing
Data analytics
Social media management
Promoting InfoQ content on different channels
Copywriter
Managing media partnerships
Marketing Specialist
February 2012 - March 2014 (2 years 2 months)
Page 1
I was managing Chemark Rom's promotional campaigns, the public communication sector and also
the website. I have organized an entire range of events for both the internal and external public. I
have been involved in the creation of leaflets and catalogues.
I helped the management team better understand their core audience and gauge market share.
Phd Student at Transilvania University
September 2009 - October 2012 (3 years 2 months)
Social Marketing- health promotion, drug prevention campaigns directed towards teenagers
Marketing Specialist
November 2011 - February 2012 (4 months)
As a marketing specialist at Visual Fan I administrated the web-site, managed the promotion
campaigns and launched an online shop. Moreover I dealt with Allviews's brand image in the
country.
Marketing referee at BeltArt
May 2010 - November 2011 (1 year 7 months)
Generated web-content and managed three brands and their connected web-sites, together with
the online shop. I have organized a series of fashion shows to promote the products. I have
participated at the launch of a new fashion brand on the Romanian market: Venom Vixen.
Impalla Student at CEPS
September 2008 - October 2009 (1 year 2 months)
International Master in Social Policy IMPALLA
Media Consultant
March 2006 - July 2008 (2 years 5 months)
I managed an existing client's portfolio and expanded it. I have generated creative materials and
offered promotion advises to clients.
Education
Universitatea Transilvania din Brașov
Doctor of Philosophy (Ph.D.), Social Marketing, 2009 - 2012
Activities and Societies: Social marketing research regarding drug prevention campaigns
Katholieke Universiteit Leuven
Master, Social Policy, 2008 - 2009
Activities and Societies: Impalla
Bachelor, Marketing, 2004 - 2008
Page 2
anca trusca
Marketing Manager at InfoQ-
Contact anca on LinkedIn
Page 3
