Anca Munteanu

Contact Bucharest, Romania - (Mobile)- www.linkedin.com/in/ancamunteanu-90b292173 (LinkedIn) www.behance.net/ ancamunt125a87 (Portfolio) Top Skills Anca Munteanu B2B Campaign Specialist at Webhelp Enterprise Romania Summary Marketing specialist with a focus in B2B Paid Media and Emailing Campaigns, creating customer-centric content to support the buyers journey from lead gen to customer retention. Email Marketing Pardot Key attributes: Digital Marketing Paid Media Campaigns: - Campaign management: planning, optimization and coordination - Marketing strategy, lead nurturing - B2B LinkedIn Paid Media Campaigns - Strong stakeholder management capabilities Email Marketing: - Direct and extensive knowledge of email platforms e.g. Pardot, Moosend, - Knowledge of HTML, email coding - End-to-end email creation, build, segmentation, dispatch and reporting Experience Webhelp Enterprise B2B Campaign Specialist October 2020 - Present (3 months) Bucharest, Romania - Develop integrated B2B marketing campaign strategies for multiple clients - Plan and execute Paid Media and Emailing campaigns that generate qualified sales pipeline. Salesforce & Pardot - Proactively monitor marketing and sales funnel metrics and implement measures that optimize conversion rates at each stage of the buyer journey - Write briefs for creative production and media plans for digital media teams Page 1 of 3 - A/B testing campaigns to obtain maximum effectiveness - Deliver regular reports of campaign results, including evaluation of KPI’s - Plan and execute email marketing campaigns across multiple projects - Localization of regional campaigns via the internal localization team Hewlett Packard Enterprise Email Marketing Specialist August 2019 - October 2020 (1 year 3 months) Bucharest, Romania ▪ Develop and implement marketing campaigns, testing and delivery using Moosend ▪ Creating email reporting dashboards and custom reports analyzing campaigns performance in order to provide actionable recommendations and deliver continuous improvements ▪ Targeting and segmentation for each campaign ▪ A/B test emails and devise strategies that best utilize the data ▪ Devise and maintain the email campaign plan, collaborating with multiple stakeholders ▪ Create and publish banners, announcements, and articles on the partner portal page ▪ Organizing and facilitating webinars Shakti Spa Digital Marketing Specialist April 2019 - August 2019 (5 months) Bucharest, Romania ▪ Devise, run and analyse digital campaigns to attract and engage new audiences across digital platforms such as Facebook, Instagram and YouTube ▪ Design, maintain and supply content for the website and social media channels ▪ Maintain a constant tone of voice across all channels ▪ Creating engaging content, photo editing and video editing ▪ Stay up-to-date with changes in all social platforms ensuring maximum effectiveness Remote Freelance Digital Marketing Specialist August 2018 - April 2019 (9 months) Norwegian Page 2 of 3 Flight Attendant May 2017 - December 2018 (1 year 8 months) Virgin Atlantic Flight Attendant April 2015 - April 2017 (2 years 1 month) Manchester, United Kingdom Education University of Sibiu Bachelor's degree, Marketing · (2008 - 2011) Page 3 of 3