Contact
Bucharest, Romania
- (Mobile)-
www.linkedin.com/in/ancamunteanu-90b292173 (LinkedIn)
www.behance.net/
ancamunt125a87 (Portfolio)
Top Skills
Anca Munteanu
B2B Campaign Specialist at Webhelp Enterprise
Romania
Summary
Marketing specialist with a focus in B2B Paid Media and Emailing
Campaigns, creating customer-centric content to support the buyers
journey from lead gen to customer retention.
Email Marketing
Pardot
Key attributes:
Digital Marketing
Paid Media Campaigns:
- Campaign management: planning, optimization and coordination
- Marketing strategy, lead nurturing
- B2B LinkedIn Paid Media Campaigns
- Strong stakeholder management capabilities
Email Marketing:
- Direct and extensive knowledge of email platforms e.g. Pardot,
Moosend,
- Knowledge of HTML, email coding
- End-to-end email creation, build, segmentation, dispatch and
reporting
Experience
Webhelp Enterprise
B2B Campaign Specialist
October 2020 - Present (3 months)
Bucharest, Romania
- Develop integrated B2B marketing campaign strategies for multiple clients
- Plan and execute Paid Media and Emailing campaigns that generate
qualified sales pipeline. Salesforce & Pardot
- Proactively monitor marketing and sales funnel metrics and implement
measures that optimize
conversion rates at each stage of the buyer journey
- Write briefs for creative production and media plans for digital media teams
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- A/B testing campaigns to obtain maximum effectiveness
- Deliver regular reports of campaign results, including evaluation of KPI’s
- Plan and execute email marketing campaigns across multiple projects
- Localization of regional campaigns via the internal localization team
Hewlett Packard Enterprise
Email Marketing Specialist
August 2019 - October 2020 (1 year 3 months)
Bucharest, Romania
▪ Develop and implement marketing campaigns, testing and delivery using
Moosend
▪ Creating email reporting dashboards and custom reports analyzing
campaigns performance in order to provide actionable recommendations and
deliver continuous improvements
▪ Targeting and segmentation for each campaign
▪ A/B test emails and devise strategies that best utilize the data
▪ Devise and maintain the email campaign plan, collaborating with multiple
stakeholders
▪ Create and publish banners, announcements, and articles on the partner
portal page
▪ Organizing and facilitating webinars
Shakti Spa
Digital Marketing Specialist
April 2019 - August 2019 (5 months)
Bucharest, Romania
▪ Devise, run and analyse digital campaigns to attract and engage new
audiences across digital platforms such as Facebook, Instagram and YouTube
▪ Design, maintain and supply content for the website and social media
channels
▪ Maintain a constant tone of voice across all channels
▪ Creating engaging content, photo editing and video editing
▪ Stay up-to-date with changes in all social platforms ensuring maximum
effectiveness
Remote
Freelance Digital Marketing Specialist
August 2018 - April 2019 (9 months)
Norwegian
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Flight Attendant
May 2017 - December 2018 (1 year 8 months)
Virgin Atlantic
Flight Attendant
April 2015 - April 2017 (2 years 1 month)
Manchester, United Kingdom
Education
University of Sibiu
Bachelor's degree, Marketing · (2008 - 2011)
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