Marketing specialist with a focus in B2B Paid Media and Emailing Campaigns, creating customer-centric content to support the buyers journey from lead gen to customer retention.
Key attributes:
Paid Media Campaigns:
Campaign management: planning, optimization and coordination
Marketing strategy, lead nurturing
B2B LinkedIn Paid Media Campaigns
Strong stakeholder management capabilities
Email Marketing:
Direct and extensive knowledge of email platforms e.g. Pardot, Moosend,
Knowledge of HTML, email coding
End-to-end email creation, build, segmentation, dispatch and reporting