Anantha Medavarapu

M. Anantha Chari Medavarapu- | [-] | [https://www.linkedin.com/in/m-a-chari-9474a7110/] | [Hyderabad] ---------------------------------------------------------------------------------------------------------------------------------------- OBJECTIVE A passionate digital marketing expert with over 8+ years of hands-on experience in PPC management, SEO, Google Ads, and web analytics. Seeking a challenging role that allows for creative problem-solving and data-driven strategies to elevate search engine visibility and campaign performance. WORK EXPERIENCE Presently working as a SME – Search & Social Data Services in Annalect India from JAN 2019 – Till Date Previously worked as Digital Marketing Executive in Pharmadesk Solutions Pvt Ltd from Jan 30th, 2017, to Dec 2018 Previously worked as Digital Marketing Executive in Sahas Technologies from FEB 2016 to 27th Jan 2017. CERTIFICATIONS Google Ads Search Certification Google Ads Display Certification Google Ads Apps Certification Completed basic course on Effective Prompt Writing Technical Skills: Advertising Platforms: Google Ads, Bing Ads, Meta, Amazon Ads, Pinterest, Marin Web Analytics: Google Analytics, StatCounter, Woopra SEO Tools: SEMrush, Ahrefs, SpyFu CMS: WordPress, Joomla, Drupal Email Marketing: MailChimp, Constant Contact, Zoho Campaigns Programming Skills: HTML, CSS, JavaScript PROFESSIONAL EXPERIENCE SME – Search & Social Data Services (Annalect India)JAN 2019 – Till Date Acting as a Subject Matter Expert (SME), leading a team to ensure the successful execution of digital marketing strategies, including PPC management and SEO optimization. Guided team members to achieve individual and collective goals, providing mentorship and setting clear performance metrics Managed PPC accounts on Google Ads, Bing, Meta advertising, and other platforms for high-profile clients such as Apple, McDonald’s, Bacardi, SAP, Philips, VANS, TFF, Voya, IFit, and Focus Brand. Optimized keyword bids, budgets, and quality scores to achieve campaign goals, increasing overall account performance. Spearheaded strategies for keyword opportunities, campaign structuring, and targeting for paid search and display networks. Developed and presented Daily/weekly/monthly reports on campaign performance, goals tracking, and key metrics analysis. Collaborated cross-functionally to align strategies with client goals and stay ahead of industry trends. Digital Marketing Executive (PharmaDesk Solutions)FEB 2017 – DEC 2018 Executed SEO strategies for on-site and off-site optimization, boosting website traffic and search engine rankings. Managed SEM campaigns using Google Ads, Bing, and other platforms; optimized ad groups through A/B testing, dynamic keyword insertion, and budget management. Utilized competitive analysis tools (SpyFu, SEMrush) and conducted user experience and conversion rate optimization. Designed email and SMS marketing campaigns, implemented HTML landing pages, and improved campaign results through data-driven strategies. Digital Marketing Executive (Sahas Technology)FEB 2016 – JAN 2017 Led SEO efforts, SEM campaign management, and social media strategies to enhance brand visibility and engagement. Conducted comprehensive keyword research, implemented content marketing strategies, and optimized ad campaigns. Applied web analytics to monitor site performance and made recommendations to improve conversion rates. Managed email marketing campaigns using tools like Juvlon and Sendy, and executed bulk SMS campaigns to boost user engagement. EDUCATION B-Tech (IT) from Acharya Nagarjuna University. Diploma (DCME) from State Board of Technical Education. Personal Details:      Nationality :Indian Date of Birth :- Marital Status :Married Languages Known :English, Telugu and Hindi (AnanthChari.M)