Anantha Medavarapu

With over 8+ years of experience in the dynamic field of digital marketing, I specialize in crafting and executing innovative PPC campaigns, optimizing SEO strategies, and leveraging data analytics to drive measurable results. As a Subject Matter Expert (SME) at Annalect India, I have successfully led teams to deliver high-performing campaigns for globally recognized brands such as Apple, McDonald’s, Bacardi, SAP, and Philips.

I thrive at the intersection of creativity and data, combining analytical skills with strategic insights to enhance brand visibility, improve ROI, and achieve client goals. Whether it’s scaling paid search efforts, implementing advanced targeting techniques, or guiding teams toward excellence, I’m passionate about creating impactful digital marketing solutions.

• PPC Management: Expert in handling multi-platform paid campaigns on Google Ads, Bing Ads, Meta Ads, and Amazon Ads, achieving cost-efficient conversions.
• SEO Excellence: Skilled in on-page, off-page, and technical SEO to improve rankings and organic traffic.
• Data-Driven Insights: Proficient in web analytics tools like Google Analytics and Woopra for real-time campaign tracking and optimization.
• Leadership: Experienced in mentoring teams, setting performance benchmarks, and ensuring consistent delivery of results-driven marketing strategies.
• Advanced Tools: Adept at using SEMrush, Ahrefs, and SpyFu for competitive analysis and Marin Software for advanced ad management.

Annalect India | Jan 2019 – Present

• Led end-to-end management of paid search and social campaigns for premium clients such as Apple, McDonald’s, VANS, and Focus Brands.
• Enhanced PPC account performance by optimizing bids, budgets, and targeting, achieving consistent improvements in ROI and campaign quality scores.
• Spearheaded data-driven strategies, leveraging audience insights and competitive analysis to identify growth opportunities.
• Delivered actionable reports on campaign KPIs, trends, and performance benchmarks, driving informed decision-making for clients.
• Guided a team of digital marketing professionals, ensuring alignment with best practices and achieving individual and team performance goals.

PharmaDesk Solutions Pvt Ltd | Feb 2017 – Dec 2018

• Boosted website rankings and organic traffic through comprehensive SEO strategies, focusing on content optimization and link-building.
• Managed Google Ads and Bing Ads campaigns, achieving a significant increase in click-through rates and conversions.
• Designed and implemented email campaigns using tools like MailChimp, driving customer engagement and retention.
• Conducted in-depth competitive analysis using SEMrush and SpyFu, identifying trends and opportunities for growth.

Sahas Technologies | Feb 2016 – Jan 2017

• Executed integrated SEO, SEM, and social media marketing campaigns, enhancing brand visibility and audience engagement.
• Applied web analytics to identify user behavior trends and suggested strategies to improve conversion rates.
• Developed and deployed bulk SMS and email marketing campaigns, achieving higher customer engagement rates.

• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Apps Certification
• Effective Prompt Writing (Basic Course)

Advertising Platforms

• Google Ads, Bing Ads, Meta Ads, Amazon Ads, Pinterest Ads, Marin Software

Web Analytics

• Google Analytics, Woopra, StatCounter

SEO Tools

• SEMrush, Ahrefs, SpyFu

CMS Platforms

• WordPress, Joomla, Drupal

Email Marketing Tools

• MailChimp, Zoho Campaigns, Constant Contact

Programming

• HTML, CSS, JavaScript

• B-Tech in IT: Acharya Nagarjuna University
• Diploma in DCME: State Board of Technical Education

• Successfully managed and optimized multi-million-dollar advertising budgets for globally recognized brands.
• Improved campaign performance by over 25% through strategic optimization of keywords, targeting, and bidding.
• Mentored and developed a high-performing team, leading to consistent achievement of project milestones and client satisfaction.

• Date of Birth: 18-June-1992
• Nationality: Indian
• Marital Status: Married
• Languages: English, Telugu, Hindi