Ana María Zapata

Ana María Zapata Echavarría Social Communicator and Journalist Address: Carrera 75 DA # 2B SUR 320 Medellín, Antioquia Contact numbers:- - Email:- Professional profile I´m a passionate person for urban and digital journalism, I like to witness reality, live and feel foreign situations, talk with people and translate each of those stories into a journalistic product (chronicle, report, interview, video). With knowledge in technical specifications of digital, quality and QA, Content Marketing - content realization for web, project management and web administration. Leadership, good interpersonal relationships, and influencing others to achieve collective results are some of my strengths. Work experience Project Manager January 2017 – April 2017 DOCTUS Immediate Head: Ana María Echeverry / Contact Number:- Responsibilities: Managing from the Analytics, Adwords and SEO area:    Leading from the commercial side the projects of Analytics, Adwords and SEO. Plan the strategy, work plan and follow-up to carry out in relation to Analytics, Adwords and SEO. Be the contact with the client for biweekly reporting on Analytics, Adwords and SEO Clients:  Argos - APP SAC (Mobile Application)  Argos - Concrete Portal  Argos – Intranet Leading the area of websites guided by content:    Make market rates of the projects. Make estimations of projects. Make the schedules of each projects.      Make the functional documents (basic documents) for the development of the project. Carry out the planning of the execution of the project according to the schedule. Follow the project from the different areas: graphic, development, content. Have the contact with the client in front of advances and requirements. Make quality of the site. Clients and projects:  Argos – Web Site  Chef Burguer – Development  Choucair – Web Site  Interaseo – Surveys Site, Intranet and E-learning  Solla – Web Site and Mobile application  Sandwich or Salads – Payment gateway Project Manager. Specs & QA February 2016 - January 2017 ATHLETIC GREENS Immediate Head: Henri Scamps / Contact Number: - Responsibilities:  Participate in marketing strategies for Europe (Germany, France, Spain and the United Kingdom).  According to the marketing strategies proposed for Europe, make mockups, (when necessary), and specifications document for: design, text, functionality and development; to create the websites of the company.  Coordinate and guide the development provider to make websites according to the specifications given.  Do QA to design, text, functionality and development.  Approve sites and go to live environment.  Manage translations into Spanish, German and French with language providers.  Do some translations and revision of texts in Spanish for websites. Projects (Web Sites):  Germany Web site  Spain Web Site  Europe Web Site  French Web Site Content marketing Leader February 2015 – February 2016 ARKIX S.A Immediate Head: Luz Helena Zapata / Contact Number:- Responsabilities:  Make proposals for the content strategy of the client.  Create a schedule and plan to monthly contents.  Leading the team of Analysts for the accomplishment of contents and fulfillment of the schedule.    Be the contact between the client and the work team. Perform coverage and reporting. Write articles. Clients and projects:  EPM - Conexión viva:  TENA – Web Site and blogs  TCC - Quítale peso al planeta  OIM - Constructores de paz Project manager April 2014 – February 2015 ARKIX S.A Immediate Head: Girlesa Correa / Contact Number:- Responsabilities:  Create schedules according to previous estimates for the realization of digital projects such as: web pages, intranets, extranets, e-commerce, blogs and strategies for social networks.  Coordinate in the different areas (development, design and communications) the activities and times established to carry out the digital projects.  Review and monitor the development of digital activities leading the team.  To be the contact of communication between the client and the team for the monitoring and final delivery of the digital projects. Clients and projects:  Cerrejón - Intranet  EAFIT - Strategy  Grasco - La Fina Web Site  Terpel - Intranet Web Content Analyst October 2013 - April 2014 ARKIX S.A Immediate Head: Gloria Isaza / Contact Number:- Responsabilities:  Write and implement SEO tags.  Manage, edit and assemble content and images in different CMS.  Carry out user manuals and administration manuals.  Train the client to administer the site. Clients and projects:  Cava Club - eCommerce  Cerrejón - Intranet  Fundación Terpel – Web Site Community Manager INEXMODA Immediate Head: Eliana Siegert Valencia / Contact Number:- July 2013 Responsabilities:  Research and carry out a reporter to publish on Twitter at the Colombiamoda 2013 fair.  Write the content for Twitter in order to cover the knowledge space (Pavilion of Knowledge) of the Colombiamoda 2013 fair. Communication Practicing January 2013 - June 2013 TRIÁNGULO COMUNICACIONES Immediate Head: Margarita Calderón del Valle / Contact Number:- Responsabilities:  Update the company website.  Support the writing and publication of news and events on the Intranet Connect of the Family Group.  Support the research and writing of corporate articles for En Familia, internal magazine of the Family Group.  Support the research and writing of corporate articles for Únete, internal magazine of UNE.  Support the investigation and drafting of news and corporate events for the internal billboard of UNE.  Support the research and writing of corporate articles for Nutrenotas, internal bulletin of Solla.  Support the investigation and writing of news and corporate events for the internal billboard of Solla. Freelancer September 2012 - December 2012 TRIÁNGULO COMUNICACIONES Immediate Head: Margarita Calderón del Valle / Contact Number:- Responsabilities:  Support the research and writing of corporate articles for En Familia, internal magazine of the Family Group.  Support the research and writing of corporate articles for Únete, internal magazine of UNE. Habilities      Writing Leadership Creativity Communication Attention to detail     Research Knowledge in Content Marketing Knowledge in Social Media Knowledge in Digital Strategy Competences    Microsoft Project Mockup CMS (Episerver, Wordpress, SharePoint, DNN, Prestashop)     HTML code for content Microsoft Office Camtasia Studio Movie Maker Estudies Pontifical Bolivariana University Social Communication - Journalism January 2007 - October 2013 Medellin Colombia National Learning Service SENA Course "Marketing: Conceptualization, methodology and applicability" August 2013 Medellin Colombia National Learning Service SENA Course "Communication Techniques at the Management Level" October 2012 Medellin Colombia Languages Native Spanish Intermediate English Long Island University Study, Learn and Speak English July 2012 Long Island, Nueva York Nassau Community College Conversations Skills. Level 2 February 2012 Long Island, Nueva York Nassau Community College Pronunciation Skills December 2011 Long Island, Nueva York References Juan Pablo Crespo Aguilar Social Communicator and Journalist ISAGEN Professional Corporate Relations- Mónica Chavarriaga Vásquez Corporate Communicator ARKIX Project Manager- Ana María Zapata Echavarría