Ana María Zapata

Project Manager
-Leading from the commercial side the projects of Analytics, Adwords and SEO.
-Plan the strategy, work plan and follow-up to carry out in relation to Analytics, Adwords and SEO.
-Be the contact with the client for biweekly reporting on Analytics, Adwords and SEO
-Make market rates of the projects.
-Make estimations of projects.
-Make the schedules of each projects.
-Make the functional documents (basic documents) for the development of the project.
-Carry out the planning of the execution of the project according to the schedule.
-Follow the project from the different areas: graphic, development, content.
-Have the contact with the client in front of advances and requirements.
-Make quality of the site.

Project Manager. Specs & QA
-Participate in marketing strategies for Europe (Germany, France, Spain and the United Kingdom).
-According to the marketing strategies proposed for Europe, make mockups, (when necessary), and specifications document for: design, text, functionality and development; to create the websites of the company.
-Coordinate and guide the development provider to make websites according to the specifications given.
-Do QA to design, text, functionality and development.
-Approve sites and go to live environment.
-Manage translations into Spanish, German and French with language providers.
-Do some translations and revision of texts in Spanish for websites.

Content marketing Leader
-Make proposals for the content strategy of the client.
-Create a schedule and plan to monthly contents.
-Leading the team of Analysts for the accomplishment of contents and fulfillment of the schedule.
-Be the contact between the client and the work team.
-Perform coverage and reporting.
-Write articles.

Project manager
-Create schedules according to previous estimates for the realization of digital projects such as: web pages, intranets, extranets, e-commerce, blogs and strategies for social networks.
-Coordinate in the different areas (development, design and communications) the activities and times established to carry out the digital projects.
-Review and monitor the development of digital activities leading the team.
-To be the contact of communication between the client and the team for the monitoring and final delivery of the digital projects.

Web Content Analyst
-Write and implement SEO tags.
-Manage, edit and assemble content and images in different CMS.
-Carry out user manuals and administration manuals.