Ana
GVIMRADZE
Product Owner / Project Manager CRM
PROFESSIONAL EXPERIENCES
February 2024
August 2024
CRM & Data Manager @ Sisley Paris
January 2020
January 2024
Technical-functional consultant @ Velvet Consulting
INFORMATION
Paris, France--
LANGUAGES
French > Fluent
English > Fluent : TOEIC 960/990
Russian > Fluent
Georgian > Mother tongue
FORMATIONS
2019 > Master MIAGE @Paris
Nanterre University.
October 2022
January 2024
SKILLS
Project management > PSPO
certified, Agile method (Scrum
& SAFe), V-cycle, Trello, BPMN,
Jira, Confluence, Figma, Miro,
Microsoft Pack Office.
CRM tools > Adobe Campaign,
Selligent Campaign, Selligent
Marketing Cloud,
FourSeeds(Meteors), Adobe
Experience Manager,
Dartagnan, Filezilla.
Database / Languages >
MySQL, SQL Server, MERISE
method, UML method, HTML,
CSS.
Product Owner CRM @ Sephora
Implementation of automatic campaigns as part of the new loyalty program for PL
& CZ.
IT and Business coordination, monitoring of the project in its entirety, the business
impact and the technical side.
Writing User Stories and detailed specifications (Jira & Confluence).
Point of contact for the Scrum team (PO, Scrum Master, Developers, Testers).
Monitoring the proper execution of development and test quality, preparation for
production releases.
September 2020
September 2022
Campaign Manager @ La Poste Mobile
January 2020
September 2020
Developer @ Nexity
2017 > Computer science
degree, MIAGE course @Paris
Descartes University.
2013 > General studies,
graduated with “excellent”
honors @Tbilisi Public
School/High School.
Ensure the implementation of CRM & DATA projects within the Digital International
division and be the project referent for other departments.
Master the use and operation of CRM Marketing Automation and Loyalty platforms,
maintain them and develop them according to different needs.
Specify and coordinate necessary developments or corrections with the teams
involved.
Ensure the proper use of tools by the subsidiaries and coordinate their proper
training.
Coordinate the integration of new markets and their Online and Offline loyalty
programs on CRM and Loyalty tools.
Analyze, structure and segment existing databases in order to make them usable for
all digital marketing and CRM actions that will be implemented.
Management of a person in charge of Customer Journey.
January 2020
May 2020
April 2019
October 2019
April 2018
July 2018
May 2017
August 2017
Implementation and monitoring of key indicators (opening rate, click, etc.) of the
various marketing campaigns on Adobe Campaign: emailing, SMS, outgoing call,
mailing; A/B testing.
In charge of technical projects, drafting the expression of need, monitoring
developments etc.
Analysis and use of data in order to improve the targeting of different campaigns
(customer behavior when using their data package; customer profile; mobile
owned, etc.).
Monitoring and analysis of marketing campaign performance KPIs (acceptance of
proposed offers, change of plan/migration, churn, etc.).
IT/user coordination in the evolution of Selligent Campaign. Automation of different
processes (inbound/outbound flow).
Define and highlight relevant indicators from raw data.
Implementation of marketing campaigns, monitoring of performance.
Developer @ SPB & AVI
Integration of Selligent Marketing Cloud: definition of the data model,
implementation of incoming and outgoing flows, configuration of the platform.
Implementation of various marketing campaigns.
Assistant CRM Project Director @ LVMH
Implementation of automatic emails for e-commerce sites in Europe (ES, IT, DE, BE,
AT, LU, NL, PT), configuration, campaign monitoring, monitoring of anomalies.
In charge of functional developments of the point-of-sale collection application:
coordination of business stakeholders and integrators, drafting of specifications,
testing, organization of production release, user support.
Implementation of the new RFM segmentation based on customer purchasing
behavior.
Assistant Director of Innovation @ Orange
Backend development of a website: PHP, MySQL, REST API
PMO Assistant @ GIE Comutitres
Consolidation of all project information (Planning, Costs, Resources).
Implementation and monitoring of project management processes.
Assistance in monitoring key project indicators.
