Ana Gvimradze

I am a Product Owner and Project Manager specializing in CRM and Data, with extensive experience in leading digital transformation projects for major brands like Sisley Paris, Sephora, and La Poste Mobile. My expertise lies in managing CRM & Data initiatives, optimizing marketing automation, and enhancing customer loyalty platforms to drive business growth.

With a strong background in Agile methodologies (Scrum, SAFe), I excel at coordinating cross-functional teams, defining business needs, and translating them into actionable user stories. I work closely with IT and business stakeholders to ensure seamless project execution, from development to implementation. My role also involves overseeing CRM tool integration across various markets, ensuring optimal performance and usability.

I have hands-on experience with a range of CRM and marketing automation platforms, including Adobe Campaign, Selligent Marketing Cloud, and Dartagnan. My proficiency in SQL databases allows me to analyze, structure, and segment data effectively, enabling targeted marketing campaigns and improved customer engagement.

Passionate about digital innovation and data-driven strategies, I thrive in fast-paced environments where I can leverage my analytical skills and problem-solving abilities to optimize processes and deliver impactful solutions.