Ana Carolina Palazzo
São Paulo – SP
Cel: --https://www.linkedin.com/in/anapalazzo/
Career Objectives: Executive positions in the agribusiness industry related to business
intelligence, project and revenue management
Professional Summary
Executive with a deep background in strategic and tactical planning, revenue, project and KPIs management,
leading multiple stakeholders in scopes related to businesses structuring, market analyses and process optimization
• Design and implementation of S&OP Cycle and executive meetings: structuring of the entire cycle of
performance (sales planning and performance, sourcing strategy, financial indicators and projections), with the
main objective of guaranteeing margins protection
• KPIs and goals definition: design of business rules and bonus metrics for different teams and departments,
promoting transparency and data driven decision making
• Market intelligence: development of studies related to doing business overview, revenue potential for different
markets and companies, in order to subsidy investment and pricing strategies
• Economic viability analyses and executive financial KPIs reporting: creation of business models for a
variety of projects, with the objective of planning and monitoring ROI, IRR, NPV and COGS, including multifactorial
operational indexes, market projections, portfolio and other relevant business parameters
• Management of strategic projects with high complexity: leading initiatives with large budgets varying from
USD 2 million to CAPEX of over USD 500 million, including business expansion and operational parameters revising
• Process optimization and cost reduction: design of headcount zero based budget and business performance
review, accounting for over R$ 23 million annual savings in terms of OPEX costs
• Multidisciplinary team management: management of teams with diverse backgrounds and seniority levels,
with direct interface to C-Level reporting, bringing results and human development to different organizations
Professional Experience
Caltec Agro - Midsize company of ~R$ 400MM revenue, with focus on the mining and chemical activities for
the agroindustrial value chain, specially focusing on the grains, sugarcane, horticulture segments, among
others
Performance and Planning Manager (EaaS – executive as a service) – 11/24 to 04/25 – Report to the CEO | Curitiba – PR,
Brazil
• In charge of revenue management, budget profit margin controlling, integrated production plan, market intelligence and
development, strategic KPIs management and settling of the BU dedicated to fertilizers (planning stages and co-management of
R&D, operations, commercial and finance)
Results:
• Structuring of the entire S&OP cycle: S&OE, operational and executive S&OP, with revising of all business KPIs and implementing
controlling models connecting changes in costs, volume, prices and other parameters to potential impacts on profit margins
• Business intelligence: identifying of R$ 2.5 million revenue increase by pricing strategy reviewing
Ourofino Agrociência - Brazilian midsize company in the crop protection industry with R$ 2 billion revenue
and 3,000 employees
Head of Strategy and Planning– 07/2023 to 07/2024 – Report to the VP of finance and operations | Ribeirão Preto –
SP, Brazil
• Oversaw corporate strategy and project management
• KPI definition and control: R&D CAPEX performance, portfolio performance, risk and market analyses
• Support in the redesign of the company sourcing strategy: commercial and process improvement
• Building and governance of 10Y financial plan
Results:
• Acted as the PMO of the project that identified the potential decrease of COGS by USD 10MM (USD 13MM net profit
company FY 23/24) by redefinition of sourcing strategy, primarily with management of redefinition of demand planning and
strategic sourcing mapping processes, considering 7 different departments, such as FP&A, sourcing, operations, marketing,
commercial, R&D and regulatory
• Identified the potential decrease in SG&A/net revenue by 2 p.p. by business processes improvement and financial KPIs
control
• Structured of the business intelligence parameters (valuation) for M&A operation and business case for the CAPEX approval for
the S&OP redefinition project
• Redefinition of operational excellence KPIs for the commercial team resulting in USD 1 million additional sales revenue (FY
x FY) in major clients with gross margin more than 40% higher than the average in the selected regions
• Leadership in the GTM strategy for major player in the countryside of São Paulo State, resulting in the beginning of the
commercial relationship with the company
Vallya Agro - Brazilian company expert in the development of financial strategies for the infrastructure
and agribusiness industries
Head of Planning and Operations (EaaS) – 02/2022 to 11/2022 – Report to the Head of China Strategy in the Ministry
of Agriculture | São Paulo – SP, Brazil
• In charge of the creation and execution of the go to market strategy for projects related to Agribusiness Investment Funds
(FIAGRO)
• Scope: business intelligence strategy definition, commercial approach, financial planning (budget / P&L / CAPEX / OPEX) and
project financial modeling
Results:
• Development of the business model for FIAGROs structuring with funding size of USD 500MM
PROFESSIONAL DEVELOPMENT (09/2021 to 06/2023) – Master degree (LL.M.) in China
Acting in the structuring of strategic analyses related to financial compassion between different funding sources and its
competitiveness for the Brazilian agribusiness value chains, considering international capital participation, especially Chinese
Rabobank - Major multinational financial institution in the agribusiness sector
Project Manager – 06/2020 to 08/2021 – Report to the Head of Consulting | São Paulo – SP, Brazil
• Managed advisory projects for agribusiness corporate clients. Initiatives mainly related to strategic planning, market intelligence
and investments analyses
Results:
• Management of projects accounting for over US$ 500 MM in projected CAPEX
• Closing of advisory deal of business expansion for one new client in the portfolio
Raízen - Major multinational player in the bioenergy industry with over 1.3 million hectares of land under
management, and more than 30 mills. Player verticalized in the energy value chain from sugarcane
production to retail with the Shell brand
Strategic Partnerships Coordinator – 04/2019 to 06/2020 – Report to the Head of Strategic Partnerships | São Paulo –
SP, Brazil
• Management of commercial partnerships related to digital payments in different market scenarios (B2B2C)
• Scope: data intelligence, SLA’s and cost control, marketing strategy, contracts administration, business case construction,
strategy review and CRM management (test of different business plans, measurement and valuation of products)
Results:
• Annual revenue administrated - US$ 70 MM (average monthly increase of 40% from September/19 to January/20 as a result of
processes improvement in the related areas)
Senior Analyst: Agroindustrial Process Management
– 03/2018 to 04/2019 – Report to the Head of Project
Management and Report of projects results to the VP of Operations | Piracicaba – SP, Brazil
• Development and implementation of the company’s agroindustrial operational strategy
• Scope: construction and negotiation of headcount zero-based budget and construction of technological platform to deliver real
time information to the field staff and monitor daily activities | Report of results to the VP of operations
• Multidisciplinary project management: operations, human resources, supply, finance, IT and strategic planning
Results:
• Led the initiative which resulted in OPEX savings of over US$ 5 MM/annually
• Structured operational improvement of US$ 1 MM/ annually as result of processes improvement related to KPIs control for
each operations area
• Support in the development and setup of technological platforms including 90 KPIs and 8 different integrated systems
Analyst: Agroindustrial Process Management – 11/2016 to 02/2018 | Piracicaba – SP, Brazil
PwC – Pricewaterhouse Coopers - BIG4 in the assurance, tax and consulting services with clients in a
global network scale, dealing with complex projects and the most relevant players worldwide
Agribusiness Research and Knowledge Center Consultant – 10/2014 to 11/2016 – Report to the Head of Consulting
and Research | Ribeirão Preto – SP, Brazil
• Development of business intelligence projects on a global scale to PwC agribusiness industry
Results:
• Increase in projects revenue by 5% FY x FY (total budget of USD 500k)
Timac Agro (Roullier Group) - French Group in the mining industry with revenue of over EUR 1 billion and
operations in more than 80 countries
Technical Commercial Assistant – 12/2013 to 09/2014 – Report to the Commercial Manager | Ribeirão Preto – SP,
Brazil
• Responsible for a sales territory in the countryside of São Paulo State, account for some of the most relevant cooperatives and
clients in the region
Results:
• Average sales volume: 100 ton (solid fertilizer) + 300 liters (liquid fertilizer)
• Average price: US$ 140/ton (about 20% higher than the average market price)
• Market share increase: 50% (solid fertilizer) + 200% (liquid fertilizer)
Academic Background
• Master in Contemporary China Studies | Renmin University of China | 2023 | Full scholar | GPA: 3,5
• MBA in Marketing | Fundace – USP | 2016 | GPA: 3,6
• Major in Agriculture | Federal University of Viçosa | 2012 | GPA: 3,5
Professional Courses
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Insper: Valuation | 2019
University of Chicago Graham School: Project Management – Idea to Completion | 2019
Fundação Getúlio Vargas (FGV): Agribusiness | 2017
Harvard Business School: Negotiations Skills – Strategies for Increased Effectiveness | 2015
University of LaVerne: Advanced Topics in Business Strategy | 2015 | Academic recognition: outstanding student
University of Minnesota: Farm and Business Mgmt & Food and Agricultural Sales | 2012 | Scholar Applied Economics | GPA: 3,9
Language
• English: advanced
• Spanish: advanced
• Mandarin: basic
Other Information
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Office package: advanced
Professor for professional executive programs in the agribusiness industry (International Business School - IBS)
Articles published in specializes magazines (Agroanalysis – FGV, Feed&Food, MoneyTimes, CanaOnline and others)
Dual citizenship: Brazilian and Italian
