Amy Summerville

AMY SUMMERVILLE Philadelphia, PA 19107 | - |-Portfolio: https://www.clippings.me/amysummerville Professional Summary I specialize in copywriting, social media, and editing. My responsibilities have included overseeing B2C emails; working directly with the buying, marketing, and design teams; writing copy for daily sales, subject lines, landing pages, display ads, and product copy; attending weekly editorial meetings; making quick, lastminute editorial updates as needed; and posting on social media. Freelance Copywriter, Heidi Daus | New York, NY 2017-Present • Increased CTR of business-to-consumer emails using the new upscale voice of the brand. • Efficiently write product copy for all new jewelry pieces as well as edit existing product copy. • Utilize search engine optimization keywords, descriptions, and titles for all products. Freelance Copywriter, Fashion to Figure | New York, NY 2016 • Wrote copy in the brand's voice for ads, signage, monthly trend copy, and sales associate emails that promote new collections, store events, and initiatives. • Launched the new denim and active collections. • Created content for daily B2C emails, promo emails and mailers, letters from the CEO, weekly website refreshes, website banners, blog posts, look books, Facebook ads, SEO copy, and press releases. Freelance Copywriter, Edit At Large | New York, NY 2015-Present • Transcribe and fact check interviews. • Edit and write website content. Copywriter & Editorial Assistant, Ideel; A Groupon Company | New York, NY- • Wrote compelling copy for beauty, home, and fashion for the daily email, which included 35+ events. • Created daily email subject lines that optimized brand placement and increased click-through rate. • Worked directly with the buying team to create over 20 new sale names per day for curated sales. • Conceptualized marketing copy for specialized events, partnerships, and promotions. • Helped execute joint contests and giveaways with other companies such as The Knot and Refinery29. • Planned editorial-driven programs to increase sales and attract new customers through social media. • Managed and edited two freelance copywriters for editorial projects. Assistant Buyer, Ross Dress For Less | Los Angeles, CA- ● Approved POs and checked the accuracy of vendor information, quantity, cost, and shipping dates. ● Corresponded with factories and vendors to ensure shipping dates and quantities. ● Organized top of production samples and fit samples by vendor and date received. Sample & Production Assistant, Teri Lingerie | Portland, OR- ● Named products based on our client’s customer base profile and created spec sheets for new garments. ● Evaluated size specifications, approved size samples, selected trim, and lab dips from overseas vendors. ● Prepared samples, CADs, and sales presentations for new clients. Manager, Bloom | Atlanta, GA- ● Wrote weekly emails showcasing new and upcoming merchandise for high-end brands. ● Managed schedules for all sales associates. ● Merchandised apparel for the entire store and created visual displays. Freelance Stylist Assistant, Lucky Magazine | New York, NY 2005 ● Packed and cataloged all merchandise for photo shoots. ● Shipped merchandise to vendors and ensured all items were returned. SKILLS: Microsoft Office, Constant Contact, Squarespace, Facebook, Twitter, Pinterest, Jira, Sprout Social EDUCATION: Georgia Southern University B.S. Fashion Merchandising & Design, Minor in Business