Amy Summerville

Currently I create the following:

Write copy in the brand's voice for ads, signage, and sales associate emails that promote newcollections, store events, and initiatives. 

Work with the marketing team to create copy for daily B2C emails, SMS copy, promo emails,store signs, letters from the CEO, weekly website refreshes, landing pages, website banners,blog posts, promo mailers, SEO copy, Facebook ads, mailers, and press releases. 

Write captivating product copy, meta descriptions, and meta titles/title tags. 

Write copy for capsule collections and the launch of new lines.

In the past I have:

Wrote compelling product copy for beauty, home, apparel, and accessories for the daily email, which included over 35 events.

Worked directly with the buying team to create over 20 new sale names per day for curated sales.

Created marketing copy for specialized events, partnerships, and promotions.

Created daily email subject lines that optimized brand placement and increased click-through rate.

Worked with the marketing team to conceptualize editorial-driven programs to increase sales and attract new customers.

Managed two freelance copywriters for editorial projects.

Proofed, edited, and fact-checked all freelance copy.

Worked with the marketing and buying teams to optimize sales on social media.

Attended weekly editorial pitch and marketing meetings.

Wrote designer profiles.

Tracked daily sales progress through Jira.

Posted and wrote compelling copy for Instagram (once a day) and Twitter (up to six times a day).

Helped execute joint contests/giveaways with other companies such as The Knot and Refinery29.