Amy Crawford

AMY CRAWFORD copy. messaging. marketing. SPECIALTIES PROFESSIONAL EXPERIENCE COPYWRITING AND EDITING JAN 2015 - PRESENT WEBSITE, CATALOG AND WORKBOOK LANGUAGE SOCIAL MEDIA COPYWRITING PRODUCT DESCRIPTIONS AND MESSAGING BRAND AND PRODUCT STRATEGY MARKETING STRATEGY AND IMPLEMENTATION COMPETITIVE POSITIONING DEMAND CREATION FOR NEW PRODUCTS PROJECT DEVELOPMENT AND MANAGEMENT SELL-IN SELL-THROUGH TAG LINES --www.amybethcrawford.com AMY CRAWFORD COMMUNICATIONS Specializing in Product and Brand Messaging: Words. Ideas. Copy. Messaging. Marketing. Marketing Strategy, Brand Communication, Copywriting, Content Management, Public Relations, Strategic Plans. All the guts that make the glory. MAR 2017 - DEC 2017 BONFIRE DIGITAL MARKETING / Senior Copywriter Digital copy, blogs, advertising, sales tools, websites and social content. Clients included Intel, HEVI-Shot, Viewpoint Software, Mercer Foods, OnPoint, and more... DEC 2015 - AUG 2016 WATERSHED COMMUNICATIONS / Client Development Spearheading client development for premier artisan food and beverage brand and communication agency including messaging, public relations strategy, brand building and new business. Mentoring staff on best practices, creative problem solving and innovative communication approach. Leveraging experience to better position Watershed as a leader in millennial communication. Client management, team leadership. JAN 2011 - JAN 2015 KEEN FOOTWEAR / Marketing Manager, Product Storytelling Responsible for creating strategic plans, execution and storytelling for product launches and seasonal initiatives. Lead liaison between departments to integrate plans and successful sellthrough at market. Communication development for all product collateral for advertising, POP, retail, in-store and co-op, working closely with brand management, visual merchandising team and creative group. Copywriter, creative wordsmith, idea lady. QUICK TURNS JAN 2006 – DEC 2010 PRESS RELEASES CORPORATE BIOS CONNECTIONS THE NORTH FACE / Public Relations One half of an elite public relations team. Increased media coverage of the Company by 200 percent in one year and 300 percent in two years. Press release whiz. Credited with securing more than 800 media hits for The North Face Endurance Challenge (2006). Regularly landed cover and award opportunities. Detailed ROI reporting. Creator of National Camping Month, June, as a way to encourage outdoor participation, create brand awareness, and increase product sell-through. DEC 2004 – DEC 2005 EDUCATION UNIVERSITY OF OREGON BACHELOR OF SCIENCE, JOURNALISM, 2000 FREELANCE / Copywriting and Public Relations • M3 Relations, Contract Copywriter and PR Representative • hi-Tec Sports, Contract Copywriter • Kristin Carpenter Public Relations (Verde), Freelance Copywriter MAY 2004 – NOV 2004 ROCK & ICE MAGAZINE / Senior Editor OCT 2000 – MAY 2004 SHAPE MAGAZINE / Outdoor and Gear Editor • Assistant Editor (Nov 2001–Apr 2003) • Editorial Assistant (Oct 2000–Nov 2001) OCT 2000 – MAY 2004 FIT PREGNANCY MAGAZINE / Editorial Assistant