Amy Crawford

Hi, I'm Amy.

With more than 20 years of experience, I have a solid background in communication, copywriting and product marketing. My specialty is taking technical information and targeting it to your audience. I take product and brand information, tech specs, verbal descriptions, development stories and more and turn it into easy-to-digest, compelling language and messaging for buyers, sales reps, consumers, employees and brands. I'm very skilled at understanding what drives a target audience and how to make an emotional connection with them. I also love tag lines, headlines, retail displays and packaging.

With my background in editorial writing and editing, I honed my skills being on the editorial staffs of many national magazines. I then became one half of an elite public relations team for The North Face. I joined the team at KEEN Footwear as Marketing Manager, Product Storyteller, bringing the stories of KEEN products and initiatives to life through innovative copy, design, video and consumer-facing messaging.

Having worked with the best brands in the business, I developed a love and expertise for excellent product and brand information.

When I'm not raising tiny humans, I moonlight for companies in the design, consumer products, healthcare, outdoor, active, artisan food space and everything in-between - living the brands I contribute to.