Amit Kanse

Amit Kanse Flat No 44, Building No 5, Om Trimurti Hsg Soc, Shiv Dham, Film City Road, Goregaon (East), Mumbai - 400096 Tel No:-, email:-OBJECTIVE To grow and evolve in the area of marketing and thereby be an invaluable asset to your organisation. PROFESSIONAL EXPERIENCE Jump Ad & Digital World (April 2017 – Till date) Founder Director Handling clients in pharma sector, US based client (Wellington Foods) & outdoor agency advertising Brandcorp India Pvt.Ltd. Designation: (March 2014 – Till date) Director (Partner / Owner) Company Profile: Retail Branding Clients: Work Profile: TATA Indicash, Amul, BTI Payments, Vodafone, GPI, SBI, OBC, Riya Finance, Axis Bank, Canara Bank & Coke      Generating leads and converting them in business requirements Understanding client’s requirement and accordingly design internal & external store look Preparing project timeline and fixing PAN India converter Handled team of 34 people and overall responsible of Business development, Designing & Operations PAN India th Developing relation with client and in order to handle any 11 hour challenges in delivery of jobs or time management of projects (Nov 2009 – Feb 2014) Ogilvy & Mather Pvt. Ltd. Designation: Group Account Manager Accounts: Star Corporate, Star Plus, Star Sports, Star World, Star HD, Wild Stone, Secret Temptation & Star Gold Work Profile:     Understanding company and client requirements. Designing and formulating the client brief and brain storming with creative team Work closely with the HOD w.r.t. strategic & developmental work on the various basis Create 360-degree value propositions for properties (i.e. shows) to amplify the launch Meet profitability benchmarks as agreed for every campaign run Submit Campaign plans including details on cost, returns on campaigns and profitability Assess the movement of a specific campaign and plan way forward Ensure timely execution of objectives Played major role in strategic input Crisis & celebrity management. Worked on following Star Plus shows (campaigns): Music Ka Maha Muqabala, Sasural Genda Phool, Pratigya, Mahayatra, Behene, Zara Nach ke Dikha, Star Screen Awards , Star Parivaar, Arjun, Star Plus re-launch, Star HD launch, MasterChef 1 & 2, Survivor, Just Dance & Airtel Superstar. (Dec 2007 – Oct 2009) Triton Communication Designation: Account Supervisor Accounts: Wagh Bakri Tea, Mother’s Recipe, Bafna Air (Aviation), Casino Royale and Giftex Handled brands like Set Wet, Moov, D’cold, Dr. Lips, Ring Guard and Nitco Tiles Work Profile:    Developed new accounts and advanced the existing accounts Understood company and client requirements Consequently suggested the right and the most cost effective media approach  Worked on Nitco relaunch campaign Art Advertising & Marketing (India) Pvt. Ltd. Designation: Sr. Account Executive Accounts: Fem (Indian Market & Export market product), Monginis and Elder Sobhagya Advertising Services    (Nov 2006 – Nov 2007) (June 2005 – Oct 2006) Designation: Account Executive Accounts: ICICI Bank, University of Wales, Business Link Automation, Bombay Hospital and Sandoz Work Profile: Worked on pitching presentations Assisted in market research and prepared presentations Co-ordinated between client and creative team INTERNSHIP Sobhagya Advertising Services (June 2004-May 2005) • Client serviced: ICICI Bank and Career Track • Assisted in client research and prepared pitch presentations • Took initiative and followed up with ICICI Bank to clear their outstanding commission statement of Rs.1.25 crore Bigfish Communication Pvt. Ltd (Jan 2005) • Organized a mega event for IMS, Global Quest called Exploring Education Abroad • Managed event and assisted in negotiations of air-time in Radio Mirchi EDUCATION Indira School of Communication, Pune A two-year full time Postgraduate Diploma in Communication Management (2004-06) Symbiosis College of Arts, Commerce and Computer Science, Pune M.Com, University of Pune (2004-06) Symbiosis College of Arts, Commerce and Computer Science, Pune B.Com, University of Pune (2000-03) PROJECTS Tapasya, in house corporate journal • Conducted a field survey of rural marketing and communications • Interviewed rural consumers to understand their psychographic makeup (Aug 2005) RESEARCH Study of Aptech advertisements with respect to its competitors  Conducted a research to study Aptech advertisements effect over NIIT, CMS  Objective: Which institute advertisement are more appealing What attracts them towards these advertisement What kind of Aptech’s advertisement is more attractive How frequent does Aptech advertisement appears in newspaper What attracts students to enquire or join any institute? To study Aptech and competitors advertisements (Feb-Mar 2006)   To know which ads make maximum impact on students to join-in. Sample size: 50 students Findings: 90% of samples driven for IT courses, an important truth is Aptech’s market share is 90% in rural parts of India and 10% in cities, Awareness about Aptech and its courses availability is at part as compare to NIIT, students relay more on Aptech then compare to any other small, medium or local computer institutes, The size, placement and colour of ad attracts students to see Aptech ad and enquire about courses available Why advertising agencies are outsourcing media buying? (Jun 2005) • Conducting qualitative and quantitative research to study trends in advertising industry, which lead to outsourcing of media buying • Sample size: 35 advertising and media professionals in Pune and Mumbai • Findings will determine why smaller agencies prefer to outsource media buying, while larger agencies have in-house media buying departments Perception of young parents about conventional schooling process (Feb-Mar 2005) • Conducted a survey with 330 young parents to understand their expectations from a primary school • Some findings: Most parents expressed dissatisfaction with schools' contribution towards development of special skills that their children possess. Many also felt that though homework is essential, the load should be reduced Level of awareness among students on GRE/GMAT courses in Pune (Jan-Feb 2005) • Conducted a quantitative and qualitative study to know level of awareness of IMS courses in Pune • Sample size: 80 students from different colleges • Findings: Study revealed that awareness levels of IMS courses among students in Pune was very low as compared to other similar coaching classes ACHIEVEMENTS Worked for NSS and assisted in social service activities PROFESSIONAL STRENGTHS Persuasive, persistence and diligence LANGUAGES Marathi, Hindi, English (Proficient) (Mar 1999)