Amit Kanse

We first Understand what is being Gauge the Develop a of an audience that is apt for the audience Create TG centric Enter into relevant and All the while keeping our key principles as our guiding light Seeing things through different perspectives and directions Go lateral when a direct approach is unable to deliver result. Always analyze the factors that could effect a dialogue, stay grounded and get the feasibility checked • Our dedicated team comprises of professionals who have dealt with various social media assets spread over various verticals • We have varied experiences from Individual branding to product branding • Our focus is always on content and the form in which it is delivered Zhi Gang Sha Keeda Eye Wear MyBagsDirect.com Index Fairs Food Ingredients India Renewable Energy India Awards Retail Jewellers Guild Awards OSH India Expo India Design and Decor Awards Pharma Awards India Kitchen and Bath Children Maternity Expo India India Packaging Awards World Of Facilities https://www.facebook.com/drandmastersha/ https://www.facebook.com/watsurkeeda https://www.facebook.com/mybagsdirectindia https://www.facebook.com/indexfairs https://www.facebook.com/FiHiIndia https://www.facebook.com/REIAward https://www.facebook.com/RJGAwards https://www.facebook.com/OSHINDIA2014 https://www.facebook.com/iddawards https://www.facebook.com/UBMIndiaPharmaAwards https://www.facebook.com/IndiaKitchenAndBath https://www.facebook.com/cbme.india https://www.facebook.com/IPackAwards https://www.facebook.com/worldoffacilities We adopt a structured process propagated by Forrester Research POST Methodology • People - Build an archetype to know exactly who we are going to talk to • Objective - What is the intention with which the social activity is done • Strategy - If we do this activity what will be the desired output • Technologies - The various platforms will be based on where our audience is and what we want to achieve • Listen - This can be done via a tool or manually. If you want to respond to a major chunk of the chatter around your brand, we use tools like Radian 6 or any other listening tool to identify where the conversation is taking p lace on social • Talk - Create content that is relevant to the TG. Initial research is powered by effective listening • Engage - Conversations are the glue, always respond to the audience or it will adversely effect your social exercise • Evangelize- Turn your audience into brand advocates. Identify influencers and gratify them • Adopt/Co-Create- The audience has to fell that they are part of the whole exercise. So involve them, take feedback and create something using their feedback and show that. Portfolio of team & me during my job tenure Portfolio of team & me during my job tenure Following are few brands: • Star Sports • Star Plus shows • Satyamev Jayate • Saath Hai Hum Uttarakhand • Set Wet Deo • D’cold • Moov • Secret Temptation Deo • Fem Bleach • Saka Bleach • Spraymint Link to TVC’s: https://we.tl/ixsIsEyRz2 AMIT KANSE :