Amanjit Kaur

A/K AMANJIT KAUR MARKETING AUTOMATION SPECIALIST A BO U T M E RELEVANT WORK EXPERIENCE Independent, self-motivated, and organized marketing professional with five plus years of total work experience. Managed end-to-end global marketing campaigns targeted for lead generation, brand awareness, retention and product promotion through marketing automation systems. PROTIVITI CONSULTING, MARKETING SPECIALIST EDUCATION UDACITY INDIA, EMAIL MARKETING MANAGER University of Delhi Bachelor of Economics DMS, IIT Delhi Executive Course in Business Management (Focus on Digital Marketing) Present Leading the marketing automation operations (Eloqua) team in India. Crafted customer journey maps and nurture programs, working towards deeper segmentation with continuous testing, and bench marking campaign analytics. Assisting in the development of subscription management program ensuring global privacy laws followed. Eloqua B2B Masters 2019 Marketing Analytics, SIBM Google Analytics Power User Facebook Ads HubSpot Email Marketing HubSpot Inbound Marketing 2017 - 18 Drove 25% quarterly increment in business through Email channel. Created automated end-user lifecycle nurture campaigns such as welcome series, cart abandonment, sign- up, etc. Monitored and created email outreach calendar CRISIL LTD. , MARKETING ANALYST CERTIFICATIONS 02/18 - 2016 - 17 Worked closely with the marketing community of the client to support them by optimizing and driving the direct marketing campaigns on marketing automation tool Eloqua. Supported Eloqua and Salesforce Integration for automating Chatter Posts Managed critical audience data assets and leveraged data cleansing activities by creating various programs in Eloqua. Provided support on lead management by enriching the data and passing the high scoring leads to Salesforce. Monitored campaign performance and effectiveness across all channels using data analysis (Omniture, Eloqua BI reporting/dashboards) and provided relevant insights to the stakeholders. SKILLS Email Marketing Campaign Management Communication/Copywriting Eloqua BI Insights/Google Analytics/SiteCatalyst Salesforce CRM CEB INDIA., DEMAND GEN. SPECIALIST 2015 - 16 Implemented firmwide workflow management system to execute over 8,200 email campaigns in 2016. Designed user experience models to attract and retain key customers. Segmented sends on basis of timings and regions that in turn increased the Open and Click to Open rates by a margin of 4%. Partnered with managers across the company to create and execute 30+ highly targeted email campaigns per month over 20 different programs (an increase of 90% over prior activity) apart from executing 35 simple campaigns a week. Delivered internal training on new marketing automation tools for CEB employees across global offices. HTML, CSS and SQL Lead Management ACHIEVEMENTS Guest Lecturer, DMS, IIT Delhi Demystifying Marketing Automation LANGUAGES ENGLISH HINDI PUNJABI iAchieve Award - for outstanding contribution, 2019 Protiviti India Consulting STAR Performer, Automation Team, 2018 Protiviti India Consulting Best Member Ready Deliverable (07/2015 – 07/2015) CEB Employee Recognition Award CONTACT INTERESTS Innovations Digital trends Marketing and Tech blogs Travelling Folk dances Phone - Email - LinkedIn linkedin.com/in/amkaur11 Address New Delhi, India