Expertise includes:
• Deploying marketing automation capabilities and demand generation methodology across the global enterprise.
• Hands-on development of campaigns from strategy to execution to optimization.
• Crafting customer journey maps, generating and nurturing leads, segmentation, playbook development, testing, and campaign analytics.
• Building alignment between marketing and sales.
• Constructing best practice-based email marketing programs from the ground up.
• Leading high-performance, collaborative global teams.
Specialties: Demand Generation, Marketing Automation, Online Marketing, Strategy, Analytics, Staff Mentoring and Development, Process Improvement