Amala

Amala Varma Atlanta, USA |-| +1 - GitHub: https://github.com/amalabera PROFESSIONAL SUMMARY Results-driven Data Analyst with 5 years of experience in academic and corporate environments. Demonstrates a strong track record of transforming complex data into actionable insights using SQL, Python, Power BI, and Tableau. Proven ability to collaborate cross-functionally with marketing, product, and leadership teams to drive data-informed strategies. Highly skilled in predictive modeling, dashboard development, data cleaning, and automating workflows to streamline operations. Eager to apply analytical expertise in a dynamic, growth-oriented organization. WORK EXPERIENCE Digital Data Analyst Toivoa Coaching | Newark, DE June 2025 - Present ● Designed and deployed automated dashboards using SQL and Tableau to track and visualize metrices across sales, finance, and operations departments ● Extracted, cleaned, and analyzed large volumes of data from PostgreSQL and MySQL databases. Created automated workflows for recurring reports, reducing manual work by over 40%. Created Tableau and Power BI dashboards to improve KPI tracking, CTR, CPC, and ROI Led multiple ad hoc analyses, helping identify revenue opportunities, reduce operational bottlenecks, and optimize marketing spend. Integrated with Power Query with Snowflake to automate monthly financial reports. Presented findings in team meetings, aiding non-technical stakeholders in data-informed decisions ● ● ● Graduate Research Data Analyst AUM | Montgomery, AL ● ● ● ● ● Built data apps using Python, SQL, and Streamlit for student and faculty analytics Conducted predictive modeling with Random Forest and Logistic Regression to support academic planning Developed Tableau/Power BI dashboards to visualize trends and KPIs for academic performance Collaborated with faculty to define research goals and translate them into actionable data tasks Used SHAP/LIME to provide model explainability and transparency in reporting. Digital Content Management New Associate Accenture | Hyd, India ● April 2024 – May 2025 Nov 2020 – Dec 2023 Managed and organized digital content across multiple platforms using content management tools to ensure accuracy and compliance with marketing guidelines. ● ● ● Published and optimized content for marketing operations, supporting campaigns and brand engagement. Monitored content performance metrics, generating reports to improve content workflows and engagement. Maintained 98% accuracy and adherence to brand policies under tight deadlines. PROJECTS ● ● ● ● View in GitHub Resume Screener (Python, NLP, Streamlit): Developed an AI-based app to rank resumes using NLP and cosine similarity. Reduced manual shortlisting time by 50%. KPI Dashboard for Nonprofit Campaigns (Tableau): Built dashboards tracking marketing performance from Meta and Google Ads. Supported decision-making. K-Means Image Compression (Python): Applied clustering to compress image sizes by 70% without significant quality loss. Student Performance Predictor (Python, ML): Built predictive models to forecast academic outcomes. Visualized outputs using Streamlit with SHAP explainability. SKILLS ● Data Analysis & BI: Power BI, Tableau, Excel (Pivot Tables, VLOOKUP, Data Validation), Looker ● Programming & Analytics: Python (Pandas, NumPy, Scikit-learn), R, SQL (MySQL, PostgreSQL) ● Machine Learning & NLP: Scikit-learn, NLP (NLTK, SpaCy, TF-IDF, Hugging Face), Chatbots ● Cloud & Big Data: AWS (IAM, EC2, Redshift, S3, Lambda), Snowflake, Google BigQuery, Azure Synapse Analytics ● Automation & APIs: FastAPI, Flask, ETL Tools (Alteryx, Talend), A/B Testing ● Soft Skills: Leadership, Problem Solving, communication, Creativity, Teamwork, Time Management CERTIFICATIONS Data Science & Analytics – HP LIFE View credentials Business Analytics with Excel - Simplilearn View credentials AWS Cloud Practitioner – AWS Machine Learning – Nvidia