Amala

I’m a data-driven Digital Marketing specialist who plans, launches, and scales campaigns that turn attention into qualified leads. My core strengths are Campaign Management, A/B Testing, Content Marketing, and Google Ads. I combine clean tracking with disciplined experimentation and clear reporting so stakeholders always know what’s working, what’s not, and what we’ll try next.

My campaign management approach starts with fundamentals: audience/keyword research, offer and funnel mapping, and a measurement plan in GA4/GTM so every key action—form submit, booked call, tap-to-call—registers reliably. From there, I structure Google Ads around intent with separate branded, competitor, and high-intent non-brand campaigns, strong ad extensions, and shared negatives to protect spend. I pair Search (and selectively Performance Max) with remarketing on Facebook/Instagram to re-engage visitors based on recency and behavior, while watching frequency and excluding recent converters.

A/B testing is built into my weekly operating rhythm. I write simple, testable hypotheses and run experiments across ads (hooks, value props, CTAs), landing pages (headline, social proof, form friction), and audiences (retargeting windows, lookalikes). I track lift in conversion rate and cost per lead, promote winners, and retire fatigued creatives. Every experiment is documented so learnings compound over time.

Content marketing ties the system together. I collaborate on short, useful assets—FAQs, testimonials, quick explainers—that feed both ads and landing pages. Message match stays tight from keyword to ad to page, improving relevance and quality scores while giving prospects exactly what they came to find.

Day to day, I manage budgets, pacing, and bid strategies pragmatically—starting with Maximize Conversions and moving to target CPA once volume stabilizes. Reporting is straightforward: a Looker Studio dashboard with CPL, CVR, CTR, and Quality Score trends, plus a one-page summary that calls out insights and the next three actions. I’m comfortable pulling light data work (Sheets/Excel, occasional SQL/Python) to reconcile ad, analytics, and CRM data so we optimize for lead quality—not just volume.

I work best in clear, outcome-oriented engagements with fast feedback loops. If we collaborate, I’ll begin with a quick audit, stand up (or tune) high-intent Google Ads, layer in Meta retargeting, and ship an early insights pack. From there, we’ll scale what works and cut what doesn’t—every week. Tools: Google Ads, GA4, GTM, Looker Studio, Meta Ads Manager, A/B testing, landing page optimization.