Aluta

Aluta

$20/hr
Driving Growth with CRM and Data Analysis, Strategy, Project Management and Process Improvement
Reply rate:
-
Availability:
Hourly ($/hour)
Age:
37 years old
Location:
Cape Town, Za Wc, South Africa
Experience:
16 years
Aluta Luthando Hanise Product Owner/Project Management, Data Analytics Strategic and Statistical background I am a highly goal-oriented individual, aspiring to be successful in everything I do in life. I am an energetic, passionate young man with a good work ethic, an excellent communicator and I get a sense of satisfaction by achieving only the best results and seeing growth around me. Reliable, self-starter and competent team player who is always willing to go the extra mile. I have over a decade of marketing, sales, business, and analytical experience which I have augmented into where I am today. I am experienced in the Product Management organization performing both Product Owner and Product Management roles, ensuring customer success by keeping a well-balanced structure, client-centric focus, and proactively engaging with all relevant stakeholders- /-https://www.linkedin.com/in/aluta-hanise-/ South African Johannesburg/Cape Town English, Xhosa, Afrikaans Education / Qualifications Victoria Park High School 2005 Nelson Mandela Metropolitan University 2012 | BA Business Management UCT School of Business Current | Strategic Business Management Additional Qualifications Introduction to Project Management Modern Project Management – Quality, Risk, Procurement, Project Close-out Microsoft Power BI Fundamentals Microsoft Azure Data Fundamental Hubspot Digital Marketing Hubspot Sales Software Hubspot Reporting SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns Computer Literacy - MS Office Suite Windows OS Delphi Custrack Business Management System Google Analytics CRM Software SQL Zoho MS CRM System Pipedrive Salesforce Magnetic Dundas BI Oracle Analytics Cloud SAS QLik Everlytic Jira Software - SAP HubSpot Trello Chase Datatill Google Data Studio Google Tag Manager Firebase Analytics Big Query Sage x3 Oracle Analytics Micro Strategy SAS Visual Analytics Power BI Project Manager.com Leadership Achievements - SAPASO – South African Public Administration Organisation MFSC – Management Forum Student Chapter BIM Institute Member M-Technologies – Secretary of the Board Work Experience TFG South Africa Customer Direct Marketing Manager- Analytics, CRM & Insights May 2021 till present Manage, train & motivate the decision support team across all of the 30 brands - ∙ Analyse direct marketing campaigns across the business and recommend changes to improve performance of existing campaigns and suggest new campaigns to drive customer engagement & turnover growth - ∙ Create and deliver reports and insights presentations to the business to drive improved personalized direct marketing at TFG - ∙ Drive standard campaign reporting automation (which does not yet exist) ∙ Co-ordinate the delivery of bespoke customer selection models with the data scientist team - ∙ Pre-Campaign: assist the team with pre-campaign requirements gathering and review briefs to ensure they are leveraging all the data that the business has access to. As well as conduct technical assessments - ∙ Campaign: assist the team with campaign design, build, QC, approval and execution ∙ Post Campaign: assist the team with standard post campaign reporting and conduct deep dive analysis on select campaigns - ∙ Complex Campaigns: Co-ordinate key multi-brand campaigns across all stakeholders in the Group (e.g. Black Friday and Sale) Energy Capital Power Marketing Director and CRM Director June 2021 – May 2022, Reason for leaving: Company experiencing financial difficulties, in the process of closing. - Monitoring relationships with existing clients through CRM systems, ensuring this provided an effective sales figure. - Headed the marketing throughout our various departments in Angola, Congo, Algeria, South africa, Sudan, Libya, - Headed the entire CRM throughout our various departments in Angola, Congo, Algeria, South africa, Sudan, Libya, - Developing and implementing techniques that drive the business. - Team Lead: o Protect the team by only committing to achievable deliverables expected from Product Marketing by including the team in the decision-making. o Leading a team through innovative experiments to meet our deadline with a presentation of our achievements at the end. First Digital Business Intelligence Manager/Project Owner December 2020 – May 2021, Reason for leaving: consultancy based 6-month contract, Covid-19 dependent - Consulting, working with clients that included Wonga, Parliament, South African Banknote Company, Group M, Gautrain Management Agency, CBS Africa, and more. - Created, prioritized, managed, and documented assigned projects using the Project Manager and Product Owner tools and applications to standardize project tracking and documentation. - Facilitated meetings with key leaders and collaborated with project teams to ensure timely decision-making and effective communication between project stakeholders at all levels. - Used data analysis to advise and execute decisions for the company and my portfolio. - Duties included project management methodologies, assessing company needs, gathering information, and reporting on industry trends to the rest of management. - Oversaw performance management in my department. - Assisted the team in Agile methodologies including SCRUM and Kanban by improving document processes, sprint planning, backlog management with Product Owners, and overall Agile understanding. - Managed the team of analysts and coordinated the project management tasks for the clients while improving efficiency, increasing productivity, and driving profits for the business. - Delivered innovative and ambitious strategic and commercial solutions that balance client and agency values working closely with colleagues and clients. - Created systems specifications document containing high-level business process flows, detailed process flows, ERD Designs API configurations, web services, and sequence diagrams for system flows. - Facilitated meetings with key leaders and collaborated with project teams to ensure timely decision-making and effective communication between project stakeholders at all levels. - The purpose of this role was 2-sided: o To drive business growth by unlocking the client’s business opportunity and capability, to deliver outstanding client service and innovative and ambitious client solutions which have business value to the clients at the heart. o And to upsell and retain existing client relationships during ambitious growth spurts. - Built and maintained internal relationships with relevant stakeholders. - Owned relationships with mid-level clients on a day-to-day basis. - Built strong client relationships as a trusted advisor with senior client and industry stakeholders. - Deepened the relationship to ensure retention and growth. Clicks Group Head Office Product Manager July 2019 – April 2020, Reason for leaving: Retrenched due to Covid-19 - Managed activities and processes of the company’s digital ecosystem while designing and implementing digital marketing strategies, analysing data traffic and user metrics, and ensuring the consistency of the brand’s digital tone and presence. - Product Owner/Management played a large factor in this role as I created, prioritized, managed, and documented assigned projects using the Product Owner and Project Manager tools and applications to standardize project tracking and documentation. - Facilitated meetings with key leaders and collaborated with project teams to ensure timely decision-making and effective communication between project stakeholders at all levels. - I managed the digital agency at Clicks Head Office whereby I managed the copywriters, account managers, and designers and focused on the analytics while performing project management and Product Owner duties and ensuring my team’s KPIs were ascertained. - I headed up the business development division for a start-up dealing with project management, business intelligence, analytics, marketing, and customer engagement. - Created, prioritized, managed, and documented assigned projects using the Project Manager tools and applications to standardize project tracking and documentation. - Responsible for the overall management of all strategic and operational marketing and customer relationship activities. King James Digital Product Owner/Project Manager October 2018 – June 2019, Reason for leaving: Consultancy based 8-month contract - - - - - Launched Tyme Bank Africa, Sanlam Smart Invest, and worked on TFG, FNB, and Alan Gray to name a few. Created business cases and separate use cases for various alternatives for the project approach and completed a roadmap for deliverables. I worked under the Digital: Data and Media team whereby I focused on SEO optimization Product, Project Management, Business Intelligence, Data Analytics, Media Implementation, and Strategy. Assisted the team in Agile methodologies including both SCRUM and Kanban improving document processes, sprint planning, backlog management with Product Owners, and overall Agile understanding. Recorded project details such as task progress, resources costs, and allotted budgets to analyse performance, generate performance reports for key leaders and implement corrective measures, which improved the performance of all projects. Created systems specifications document containing high-level business process flows, detailed process flows, ERD Designs API configurations, web services, and sequence diagrams for system flows. Created, prioritized, managed, and documented assigned projects using the Project Management tools and applications to standardize project tracking and documentation. - - Managed the team to ensure they also build strong relationships with their counterparts to deliver outstanding client service. Immersed self and team in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats, and relevant partner agencies. Know the client’s business model, how it’s performing and what success looks like, know their products inside and out and apply this knowledge to deliver innovative, ambitious client plans, and service. RSAWEB Account Director/Product Owner, Feb 2017 – September 2018, reason for leaving: our entire team was reshuffled due to new management - - - - Overall growth and development of accounts. Recorded project details such as task progress, resources costs, and allotted budgets to analyse performance, generate performance reports for key leaders and implement corrective measures, which improved the performance of all projects. Met profit goals on each account. Maintain a high level of performance by the account teams and other agency personnel. Managed dependencies with product owners and Bas and reported in Scrum of Scrums. Being sufficiently informed and personally involved, ensuring sound planning, good service, and a solid client/agency relationship. Keeping management informed of the status of the group’s accounts, problems, plans, and meetings. Insured the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved. Planned, developed, and defended budget recommendations, work goals, measurements, and training requirements necessary to provide both quality and profitable service to clients. Executed duties and assignments as directed in compliance with corporate guidelines and objectives. Maintained open and complete communications of client issues with functional leaders and corporate management. Provided leadership/motivation and conveyed the vision and values of RSAWEB to the assigned staff. Ensured that the staff worked in conformance with the company’s policies and procedures. Assisted the team in Agile methodologies including both SCRUM and Kanbany improving document processes, sprint planning, backlog management with Product Owners, and overall Agile understanding. Recorded project details such as task progress, resources costs, and allotted budgets to analyse performance, generate performance reports for key leaders and implement corrective measures, which improved the performance of all projects. - - Created systems specifications document containing high-level business process flows, detailed process flows, ERD Designs API configurations, web services, and sequence diagrams for system flows. Provided market feedback to the company leadership regarding competitive offerings, and prospect needs and generating product development ideas. Take ownership of the management of the sales and marketing functions. Drive increased revenue and profit to achieve the company’s ambitious growth. Planning and coordinating the implementation of business plans and the penetration of new markets. Hypenica Commercial Manager/Project Manager January 2016 – Feb 2017, reason for leaving: company was bought out by DMG Dubai - - - I was concerned with winning new business, exploring new avenues of activity, and seeking opportunities that the company can exploit in its bid to develop and grow through analytics and business intelligence. Responsible for the financial management of projects, putting together bids for new work, and negotiating and agreeing on million-rand contracts. Dealt with risk management to procurement, financial reporting, and managing the supply chain. Recorded project details such as task progress, resources, costs, and allotted budgets to analyse performance, generate performance reports for key leaders and implement corrective measures, which improved the performance of all projects. Achieved a track record of success in overseeing projects from inception to completion and identifying and mitigating risks involved. Nurtured relationships with clients throughout projects and developed and managed a cross-functional team with a variety of skills and experience, and collaborated with other departments. Oxbow Team Lead (Agile Environment) January 2012 – December 2015, reason for leaving: after two promotions there was no more room for growth unfortunately - Projects and allocations, ensuring my team reached their targets accordingly. Manage existing client accounts while obtaining new clients. Manage my team and ensure individuals were complying with protocol while still attaining my own set targets. Supervising, guiding, and motivating my team to perform and reach goals/targets so the business can run smoothly. Organising, delegating, and monitoring their workload. Daily tasks included: Training and development, Project Management, handling complaints, financial responsibilities, providing team status reports again program schedule, and serving as a focal point to communicate and resolve interface and integration issues - Coordinate the review, presentation, and release of design layouts, drawings, analysis, and other documentation. Standard Bank- reason for leaving: I relocated to Cape Town from PE Industry and Stakeholder Relations Manager: 2009 – 2012 Corporate Account Manager: 2007 - 2009 - Client needs analysis and ensuring their assets were well secured and allocated correctly. Monitor financial markets and selected securities on an ongoing basis. Develop and maintain customer relationships and service customers’ accounts by purchasing and selling securities and commodities. Monitor the market, deal with fluctuations, and use due diligence as well as statistics and economics. Worked with customers to determine their financial viability or needs and sell them a variety of financial services.
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