Aluta Luthando Hanise
Product Owner/Project Management, Data Analytics
Strategic and Statistical background
I am a highly goal-oriented individual, aspiring to be successful in everything I do in life. I am
an energetic, passionate young man with a good work ethic, an excellent communicator and
I get a sense of satisfaction by achieving only the best results and seeing growth around me.
Reliable, self-starter and competent team player who is always willing to go the extra mile. I
have over a decade of marketing, sales, business, and analytical experience which I have
augmented into where I am today.
I am experienced in the Product Management organization performing both Product Owner
and Product Management roles, ensuring customer success by keeping a well-balanced
structure, client-centric focus, and proactively engaging with all relevant stakeholders- /-https://www.linkedin.com/in/aluta-hanise-/
South African
Johannesburg/Cape Town
English, Xhosa, Afrikaans
Education / Qualifications
Victoria Park High School
2005
Nelson Mandela Metropolitan University
2012 | BA Business Management
UCT School of Business
Current | Strategic Business Management
Additional Qualifications
Introduction to Project Management
Modern Project Management – Quality, Risk, Procurement, Project Close-out
Microsoft Power BI Fundamentals
Microsoft Azure Data Fundamental
Hubspot Digital Marketing
Hubspot Sales Software
Hubspot Reporting
SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns
Computer Literacy
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MS Office Suite
Windows OS
Delphi
Custrack
Business Management System
Google Analytics
CRM Software
SQL
Zoho
MS CRM System
Pipedrive
Salesforce
Magnetic
Dundas BI
Oracle Analytics Cloud
SAS
QLik
Everlytic
Jira Software
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SAP
HubSpot
Trello
Chase
Datatill
Google Data Studio
Google Tag Manager
Firebase Analytics
Big Query
Sage x3
Oracle Analytics
Micro Strategy
SAS Visual Analytics
Power BI
Project Manager.com
Leadership Achievements
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SAPASO – South African Public Administration Organisation
MFSC – Management Forum Student Chapter
BIM Institute Member
M-Technologies – Secretary of the Board
Work Experience
TFG South Africa
Customer Direct Marketing Manager- Analytics, CRM & Insights
May 2021 till present
Manage, train & motivate the decision support team across all of the 30 brands
- ∙ Analyse direct marketing campaigns across the business and recommend changes to
improve performance of existing campaigns and suggest new campaigns to drive customer
engagement & turnover growth
- ∙ Create and deliver reports and insights presentations to the business to drive
improved personalized direct marketing at TFG
- ∙ Drive standard campaign reporting automation (which does not yet exist) ∙ Co-ordinate
the delivery of bespoke customer selection models with the data scientist team
- ∙ Pre-Campaign: assist the team with pre-campaign requirements gathering and review briefs
to ensure they are leveraging all the data that the business has access to. As well as conduct
technical assessments
- ∙ Campaign: assist the team with campaign design, build, QC, approval and execution ∙ Post
Campaign: assist the team with standard post campaign reporting and conduct deep dive
analysis on select campaigns
- ∙ Complex Campaigns: Co-ordinate key multi-brand campaigns across all stakeholders in the
Group (e.g. Black Friday and Sale)
Energy Capital Power
Marketing Director and CRM Director
June 2021 – May 2022, Reason for leaving: Company experiencing financial difficulties, in the process
of closing.
- Monitoring relationships with existing clients through CRM systems, ensuring this provided
an effective sales figure.
- Headed the marketing throughout our various departments in Angola, Congo, Algeria, South
africa, Sudan, Libya,
- Headed the entire CRM throughout our various departments in Angola, Congo, Algeria,
South africa, Sudan, Libya,
- Developing and implementing techniques that drive the business.
- Team Lead:
o Protect the team by only committing to achievable deliverables expected from
Product Marketing by including the team in the decision-making.
o Leading a team through innovative experiments to meet our deadline with a
presentation of our achievements at the end.
First Digital
Business Intelligence Manager/Project Owner
December 2020 – May 2021, Reason for leaving: consultancy based 6-month contract, Covid-19
dependent
- Consulting, working with clients that included Wonga, Parliament, South African Banknote
Company, Group M, Gautrain Management Agency, CBS Africa, and more.
- Created, prioritized, managed, and documented assigned projects using the Project Manager
and Product Owner tools and applications to standardize project tracking and
documentation.
- Facilitated meetings with key leaders and collaborated with project teams to ensure timely
decision-making and effective communication between project stakeholders at all levels.
- Used data analysis to advise and execute decisions for the company and my portfolio.
- Duties included project management methodologies, assessing company needs, gathering
information, and reporting on industry trends to the rest of management.
- Oversaw performance management in my department.
- Assisted the team in Agile methodologies including SCRUM and Kanban by improving
document processes, sprint planning, backlog management with Product Owners, and
overall Agile understanding.
- Managed the team of analysts and coordinated the project management tasks for the clients
while improving efficiency, increasing productivity, and driving profits for the business.
- Delivered innovative and ambitious strategic and commercial solutions that balance client
and agency values working closely with colleagues and clients.
- Created systems specifications document containing high-level business process flows,
detailed process flows, ERD Designs API configurations, web services, and sequence diagrams
for system flows.
- Facilitated meetings with key leaders and collaborated with project teams to ensure timely
decision-making and effective communication between project stakeholders at all levels.
- The purpose of this role was 2-sided:
o To drive business growth by unlocking the client’s business opportunity and
capability, to deliver outstanding client service and innovative and ambitious client
solutions which have business value to the clients at the heart.
o And to upsell and retain existing client relationships during ambitious growth spurts.
- Built and maintained internal relationships with relevant stakeholders.
- Owned relationships with mid-level clients on a day-to-day basis.
- Built strong client relationships as a trusted advisor with senior client and industry
stakeholders.
- Deepened the relationship to ensure retention and growth.
Clicks Group Head Office
Product Manager
July 2019 – April 2020, Reason for leaving: Retrenched due to Covid-19
- Managed activities and processes of the company’s digital ecosystem while designing and
implementing digital marketing strategies, analysing data traffic and user metrics, and
ensuring the consistency of the brand’s digital tone and presence.
- Product Owner/Management played a large factor in this role as I created, prioritized,
managed, and documented assigned projects using the Product Owner and Project Manager
tools and applications to standardize project tracking and documentation.
- Facilitated meetings with key leaders and collaborated with project teams to ensure timely
decision-making and effective communication between project stakeholders at all levels.
- I managed the digital agency at Clicks Head Office whereby I managed the copywriters,
account managers, and designers and focused on the analytics while performing project
management and Product Owner duties and ensuring my team’s KPIs were ascertained.
- I headed up the business development division for a start-up dealing with project
management, business intelligence, analytics, marketing, and customer engagement.
- Created, prioritized, managed, and documented assigned projects using the Project Manager
tools and applications to standardize project tracking and documentation.
- Responsible for the overall management of all strategic and operational marketing and
customer relationship activities.
King James Digital
Product Owner/Project Manager
October 2018 – June 2019, Reason for leaving: Consultancy based 8-month contract
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Launched Tyme Bank Africa, Sanlam Smart Invest, and worked on TFG, FNB, and Alan Gray to
name a few.
Created business cases and separate use cases for various alternatives for the project
approach and completed a roadmap for deliverables.
I worked under the Digital: Data and Media team whereby I focused on SEO optimization
Product, Project Management, Business Intelligence, Data Analytics, Media Implementation,
and Strategy.
Assisted the team in Agile methodologies including both SCRUM and Kanban improving
document processes, sprint planning, backlog management with Product Owners, and
overall Agile understanding.
Recorded project details such as task progress, resources costs, and allotted budgets to
analyse performance, generate performance reports for key leaders and implement
corrective measures, which improved the performance of all projects.
Created systems specifications document containing high-level business process flows,
detailed process flows, ERD Designs API configurations, web services, and sequence diagrams
for system flows.
Created, prioritized, managed, and documented assigned projects using the Project
Management tools and applications to standardize project tracking and documentation.
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Managed the team to ensure they also build strong relationships with their counterparts to
deliver outstanding client service.
Immersed self and team in clients’ business: understanding their challenges, objectives,
external economic environment, markets they operate in, competitive threats, and relevant
partner agencies.
Know the client’s business model, how it’s performing and what success looks like, know
their products inside and out and apply this knowledge to deliver innovative, ambitious
client plans, and service.
RSAWEB
Account Director/Product Owner,
Feb 2017 – September 2018, reason for leaving: our entire team was reshuffled due to new
management
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Overall growth and development of accounts.
Recorded project details such as task progress, resources costs, and allotted budgets to
analyse performance, generate performance reports for key leaders and implement
corrective measures, which improved the performance of all projects.
Met profit goals on each account.
Maintain a high level of performance by the account teams and other agency personnel.
Managed dependencies with product owners and Bas and reported in Scrum of Scrums.
Being sufficiently informed and personally involved, ensuring sound planning, good service,
and a solid client/agency relationship.
Keeping management informed of the status of the group’s accounts, problems, plans, and
meetings.
Insured the timely development and execution of plans, campaigns, and projects to assure
earnings, growth, and profit goals are achieved.
Planned, developed, and defended budget recommendations, work goals, measurements,
and training requirements necessary to provide both quality and profitable service to clients.
Executed duties and assignments as directed in compliance with corporate guidelines and
objectives.
Maintained open and complete communications of client issues with functional leaders and
corporate management.
Provided leadership/motivation and conveyed the vision and values of RSAWEB to the
assigned staff. Ensured that the staff worked in conformance with the company’s policies and
procedures.
Assisted the team in Agile methodologies including both SCRUM and Kanbany improving
document processes, sprint planning, backlog management with Product Owners, and
overall Agile understanding.
Recorded project details such as task progress, resources costs, and allotted budgets to
analyse performance, generate performance reports for key leaders and implement
corrective measures, which improved the performance of all projects.
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Created systems specifications document containing high-level business process flows,
detailed process flows, ERD Designs API configurations, web services, and sequence diagrams
for system flows.
Provided market feedback to the company leadership regarding competitive offerings, and
prospect needs and generating product development ideas.
Take ownership of the management of the sales and marketing functions.
Drive increased revenue and profit to achieve the company’s ambitious growth.
Planning and coordinating the implementation of business plans and the penetration of new
markets.
Hypenica
Commercial Manager/Project Manager
January 2016 – Feb 2017, reason for leaving: company was bought out by DMG Dubai
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I was concerned with winning new business, exploring new avenues of activity, and seeking
opportunities that the company can exploit in its bid to develop and grow through analytics
and business intelligence.
Responsible for the financial management of projects, putting together bids for new work,
and negotiating and agreeing on million-rand contracts.
Dealt with risk management to procurement, financial reporting, and managing the supply
chain.
Recorded project details such as task progress, resources, costs, and allotted budgets to
analyse performance, generate performance reports for key leaders and implement
corrective measures, which improved the performance of all projects.
Achieved a track record of success in overseeing projects from inception to completion and
identifying and mitigating risks involved.
Nurtured relationships with clients throughout projects and developed and managed a
cross-functional team with a variety of skills and experience, and collaborated with other
departments.
Oxbow
Team Lead (Agile Environment)
January 2012 – December 2015, reason for leaving: after two promotions there was no more room
for growth unfortunately
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Projects and allocations, ensuring my team reached their targets accordingly.
Manage existing client accounts while obtaining new clients.
Manage my team and ensure individuals were complying with protocol while still attaining
my own set targets.
Supervising, guiding, and motivating my team to perform and reach goals/targets so the
business can run smoothly. Organising, delegating, and monitoring their workload.
Daily tasks included: Training and development, Project Management, handling complaints,
financial responsibilities, providing team status reports again program schedule, and serving
as a focal point to communicate and resolve interface and integration issues
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Coordinate the review, presentation, and release of design layouts, drawings, analysis, and
other documentation.
Standard Bank- reason for leaving: I relocated to Cape Town from PE
Industry and Stakeholder Relations Manager: 2009 – 2012
Corporate Account Manager: 2007 - 2009
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Client needs analysis and ensuring their assets were well secured and allocated correctly.
Monitor financial markets and selected securities on an ongoing basis.
Develop and maintain customer relationships and service customers’ accounts by purchasing
and selling securities and commodities.
Monitor the market, deal with fluctuations, and use due diligence as well as statistics and
economics.
Worked with customers to determine their financial viability or needs and sell them a variety
of financial services.