Aluta

With well over a decades experience I am a strategic business leader with expertise in Analytics, CRM, Project Management, Sales & Marketing, Process Improvement and Insights teams for major African and International Companies, where I oversee the design, implementation, and optimization of data-driven CRM strategies and campaigns across multiple channels and brands.

Previously, I was Head: Analytics, CRM and Insights at TFG South Africa, CRM and Marketing Director at Energy Capital & Power, a media and investment platform for the energy sector, where I managed the CRM system, developed marketing plans, and improved business processes and workflows. I have also worked as a Business Intelligence Manager at First Technology Digital, a digital transformation agency, where I delivered insights and solutions for various clients using CRM software, SQL, Power BI and Python for the likes of Parliament and major corporates. I worked at Standard Bank for 6 years in various roles.

I have a Bachelor of Business Administration from Nelson Mandela University as well as a diploma in Strategic Business Management from University of Cape Town.