ALTRICIA ANN CAYAGO
Digital Marketing and Advertising Support | Virtual Assistant
SUMMARY
Paid Ads Account Manager with 3 years of experience supporting high value client
portfolios, managing campaigns, and delivering data driven insights. Improving
campaign performance, and providing hands on client support through consultations,
reporting, and optimization. Strong background in customer service, admin support,
CORE SKILLS
and cross functional coordination, making me well suited for Virtual Assistant and
digital marketing roles that require organization, communication, and results.
Digital Marketing
Digital Advertising (Microsoft Ads)
Campaign Setup and Optimization
WORK EXPERIENCE
Basic Knowledge in Social Media Ads
Microsoft Advertising Account Manager
Performance Analysis and Reporting
Teleperformance | Aug 2023 – Aug 2025
Search, Display, and Video Ads
Managed 80+ premium advertiser accounts, providing strategic guidance to improve
Basic Social Media Management
performance and revenue
Administrative Support
Client and Account Management
Email and Calendar Management
Data Entry and Reporting
Client Communication
Scheduling and Follow Ups
Documentation and Record Keeping
Tools
Increased client portfolio value by 25 percent through campaign optimization and
performance reviews
Conducted monthly consultations using data insights to align campaigns with
business goals
Maintained account health through consistent email and call communication
Microsoft Advertising Account Specialist
Teleperformance (formerly Majorel) | Mar 2022 – Aug 2023
Supported end to end digital ad campaign management, including setup,
optimization, and reporting
Microsoft Advertising Platform
Assisted with budgeting, forecasting, and performance tracking
Microsoft 365 (Excel, Word, PPT)
Onboarded new advertisers and provided up to three months of consultation
Google Workspace
support
Basic Graphic Design Tools
CRM systems familiarity
Basic Automation Knowledge
Customer Service Representative – DiDi
Teleperformance (formerly Majorel) | Dec 2021 – Mar 2022
Handled calls and emails related to ride bookings, cancellations, refunds, and
account issues
Processed account updates and resolved app related concerns
Maintained high customer satisfaction through clear communication
EDUCATION
Bachelor of Science in Business
Administration
Major in Marketing Management
Bestlink College of the Philippines
2015 – 2019
Human Resources Administrator
Prime Service Alliance Manpower Agency | Feb 2020 – Jan 2021
Maintained employee records, contracts, benefits, and payroll data
Supported salary processing and attendance tracking
Addressed employee inquiries and ensured data accuracy and confidentiality
Sales Associate
Multi Media Display Philippines Inc. | Jul 2019 – Jan 2020
Provided product consultations and assisted customers in selecting suitable displays
Managed inventory, restocking, and product displays
Offered basic troubleshooting and setup support
