Ally McIlwraith

EDUCATION 2012 Bachelor of Arts Psychology Ma cEwa n Univ er s it y, Edmont on, A l ber t a 2014 Bachelor of Communications Professional Communications Ma cEwa n Univ er s it y, Edmont on, A l ber t a EXPERIENCE December 2017Present Ally McIlwraith, BA, BCS START-UP AND SCALE-UP BRAND STRATEGIST @allymcilwraith Director of Brand and Marketing Fitset H e alt h an d We lln e s s St ar t - u p R o le s : De ve lo p an d mai n t ai n t h e i n t e gr i t y o f Fi t s e t ‘s B r a n d O ve r s e e Fi t s e t ’s mar ke t i n g s t r at e gy i mp le me nta tion B u i ld aw ar e n e s s o f Fi t s e t amo n g s t ake h o ld e r s O ve r s e e c o mmu n i c at i o n s an d c u s t o me r s u c c es s De ve lo p e xp an s i o n s t r at e gi e s f o r n e w mar ke t June 2014- FOUNDING AND MANAGING PARTNER December Park Avenue Communications 2017 B r an d St r at e gy an d B r an d E xp e r i e n c e Fi r m d e v elopin g s t ar t - u p s an d s c ale - u p s i n A lb e r t a an d B r i t i s h Colu mbia . CONTACT Sh o r t li s t o f c li e n t e le : lu lu le mo n , R e t ai l Fo s t e r P ar k B r o ke r s , I n s u r an c e G lo w J u i c e r y , H e alt h an d We lln e s s T r i o o va, H e alt h c ar e U p Fi n an c i al, Fi n an c e s De ln o r C o n s t r u c t i o n , C o n s t r u c t i o n (780)- Edmonton, Alberta - COMMUNICATIONS Canadian Pipeline Technology Collaborative - St ar t - u p w o r ki n g t o w ar d s t h e ad van c e me n t o f s cien ce, t e c h n o lo gy an d i n n o vat i o n i n t h e p i p e li n e s ector . CURRENT Director of Marketing and Brand Interim Position Fitset COMMUNITY Current Brand Resident University of Alberta Entrepreneurship Centre Current City of Edmonton Brand Ambassador lululemon Athletica Current Track and Field Coach Special Olympics Edmonton TEACHING EXPERIENCE 2016Current BRAND SPECIALIST MacEwan University B r o u gh t i n f o r var i o u s c las s e s an d w o r ks h o p s to e d u c at e c o mmu n i c at i o n s s t u d e n t s o n b r an d