Ally McIlwraith

I am a Expert Brand Strategist, Speaker and Educator in Edmonton, Alberta. I is the creator of brand on purpose and the oval, along with an ambassador for lululemon.

My background was in building brands for start-up and scale-up companies with a focus in the lifestyle and technology sectors. I spent years working with a full spectrum of businesses from pre-revenue ideas to $40 million dollar companies. Today, I helps entrepreneurs simplify their brand and determine their identity and positioning in the marketplace. With a background in communications and psychology, yy understanding of how consumers think and feel adds another level to my success, and the success of the small businesses I work with.