A social media manager helps clients build and maintain a solid and influential presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
This includes:
- Developing and executing a social media strategy: The manager will work with the client to identify their target audience, goals, and key messaging and then create a tailored approach to achieve those goals on social media.
- Content creation and curation: The manager will create and curate engaging, relevant, and brand-aligned content to share on the client's social media channels.
- Community management: The manager will respond to comments, messages, and reviews on behalf of the client and interact with the online community to build relationships and foster engagement.
- Analytics and reporting: The manager will track and analyze key metrics to assess the success of the client's social media presence and provide regular reports on their findings.
- Platform management: The manager will handle the day-to-day management of the client's social media channels, including scheduling and publishing content, monitoring performance, and making updates to profiles and settings.
Overall, the goal of a social media manager is to help a client effectively reach and engage with their target audience on social media while building and maintaining a strong, positive brand image.