PROFESSIONAL PROFILE
I've spent 8 years creating content and social media strategies, as well as doing
copywriting and analytics research for both online retailers and fast-growing software
companies. I help companies connect with their ideal customers through approaches
that are backed by data and communication with substance.
WORK HISTORY
ALICIA DOIRON
Content Marketer & Strategist
Digital Marketer (Freelance)
2012 - Present
CONTACT
I work with B2C and B2B brands that primarily have one or more of the following goals:
+Increase brand awareness
-
+Drive more traffic to their website
-
+Increase website conversion
www.aliciadoiron.com
+Improve copywriting across website (product descriptions, blog, email campaigns)
+Improve SEO rankings
EXPERTISE
Companies I’ve worked for include:
+Noodle Wave Media
Copywriting
+Payfirma
Content Strategy
+The Jibe
Blog writing
+LemonStand
Social media strategy
+Strutta
On-page / Off-page SEO
eCommerce retailer marketing
Graphic Design
SOFTWARE
+Luna Nectar
Content Strategist / Strutta (Contract)
Feb - Apr 2017
Hired by Strutta to update an old and stagnant content and social media presence to
increase brand awareness and website traffic. Duties included:
+Performed content audit
Adobe Photoshop
+SEO keyword and competitor research
Adobe Illustrator
+Implemented new content strategy
Wordpress
+Content calendar creation
LemonStand eCommerce
+Wrote 12 optimized blog posts (4 per month / 3 month contract)
Shopify eCommerce
+Performed social media audit
Hubspot
+Implemented new social media strategy
Mailchimp
SOFTWARE
Marketing Strategist / The Jibe
Apr 2016 - Feb 2017
SEM Rush
Sumo.Me
Buzz Sumo
The Jibe is a data-driven eCommerce agency focusing on large scale eCommerce
projects. As the head of Marketing at The Jibe, I was in charge of all strategies, as well
as following through on execution. Duties included:
Google Analytics
+Implemented new Content strategy
Hootsuite
+Implemented new Social Media strategy
+Copywriting (blog, campaigns, ebooks, white papers, landing pages, trade show
collateral)
CERTIFICATIONS
Hubspot Marketing Software
+Wrote three eBooks during my tenure - one in which I worked with Canada Post to
feature insider statistics on Canadian consumers eCommerce habits
+Generated new blog content on a weekly basis to improve SEO rankings and
increase leads
Hubspot Inbound Certification
Hubspot Growth Driven Design
Content Strategist / Inbound Marketing Manager / Payfirma
Mar 2015 - Nov 2015
RECOMMENDATIONS
“I enjoy working with Alicia
because she always strives for
clarity. From project-related
communications to content
development, finding the right
words, tone and flow are always
at the forefront. She works hard
at uncovering good
engagement opportunities, is
keen on reflecting on previous
campaigns and enjoys building
on previous successes”
Francis Pilon, CEO
The Jibe
Promoted to Inbound Marketing Manager from Content Strategist after 3 months, I
was responsible for growing organic blog traffic and converting that traffic into new
leads through various email opt-in strategies. During my tenure I increased the blog
traffic by over 50%. Duties included:
+Implemented new content strategy after performing an audit
+Built and managed the editorial calendar and was the lead writer and strategist of all
blog content
+Established content guidelines
+Implemented a new social media strategy and was the head of all social media
initiatives
+Hired and trained in-house content writer and managed pipeline of guest authors
+Worked directly with key customer accounts to plan and write case studies
+Copywriting for website, PPC landing pages, AdWords, and email campaigns
Content Marketer & Graphic Designer / LemonStand
Jan 2013 - Feb 2015
“Alicia is a pleasure to work
with, and her strengths in
content strategy, copywriting
and design are worth their
weight in gold. She works well
on her own and responds quick
and effectively to feedback and
direction. She speaks her mind
and asks the right questions to
ensure her work is always of
the highest quality.”
Ross Paul, VP of Growth
LemonStand
I worked closely with the Director of Marketing as both Content Marketer and Graphic
Designer. I increased blog traffic over 100% during my tenure. Duties included:
+Designed entire marketing website (lemonstand.com) and the default store theme
+Wrote regularly for the blog on eCommerce marketing and design topics
+Copywriting for remarking campaigns, email, newsletters, PPC and social media
+Responsible for all social media activity and initiatives
