Alexander Rådahl Benz

Contact Bygdøy Allé 58b, 0265 Oslo- (Mobile)- www.linkedin.com/in/ alexanderradahl (LinkedIn) radahl.no (Personal) radahl.no/blog/ (Blog) radahl.no/what-is-conversion-rateoptimization-cro/ (Portfolio) Top Skills WordPress Graphic Design Web Design Languages Bokmål, Norwegian (Native or Bilingual) English (Professional Working) Certifications Up and Running with AngularJS Advanced Python Honors-Awards Graphic Design of the year Graphic Design of the year 2014 Website of the year Publications SimGoodie Alexander Benz Product Manager | Senior User Experience designer | Best Selling Author | UX Lead | Customer Experience and Conversion expert | eCommerce Expert | Product Designer Norway Summary I am Alexander. I'm 27 years old and I work as a Senior User Experience designer, specializing in Customer Experience and Conversion rate optimization. I'm currently working and living out of Oslo, Norway. I love problem-solving, and UX design is a process of solving problems. I like to think of myself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do. As an 11-year-old, I already started programming my own websites and programs for the PC game The Sims. Working closely with Electronic Arts, I learned an incredible amount in development, design, marketing, and my website ended up being the largest The Sims website in Norway. As a skilled entrepreneur, I've been able to use my creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, I have started a few companies including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed me to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR; you'll find my professional approach is always endearing and effective as we work together towards your goals. I'm really passionate about UX design and I see it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., which is why we start by conducting research - both qualitative (interviews) and quantitative (analysis). Page 1 of 7 How I work as a Senior UX Designer I do spend a lot of time researching, writing articles, and dive deep into the world of user physiology. I'm always looking for the newest and coolest tech to help me improve my work. The perfect user experience is about empathy, not just understanding what a person does or says but why they do it and that's where I come in - as someone who can use this insight to create effective content at every stage of the conversion funnel. I am also very interested in psychology research which has helped me better understand how people act within different contexts with an effect on their decision-making process. You'll see many references throughout my blog posts to various psychological theories like behavioral economics, persuasion techniques, etc. because these are fascinating topics for both UX design practitioners and anyone curious about human behavior Experience pokket.no Product Manager February 2022 - Present (4 months) Oslo, Norway Pokket is on a mission to help influencers sell books through their own micro shop. This innovative platform allows influencers to link to their shop via social media and earn a commission on each sale. - With pokket, there's no need to worry about inventory, shipping, or customer service. Simply sign up, create a shop and start selling! - Easy to use: pokket is simple to set up and easy to use. - Commission-based: pokket pays commission on each sale, so there's no need to worry about inventory, shipping, or customer service. - Wide range of products: pokket offers a wide range of products to choose from, so you can find the perfect item to sell. - Broad reach: pokket has a wide reach and can be used by influencers worldwide (in the future). Page 2 of 7 At the moment, pokket is in an MVP stage in Norway. In this phase, we’re testing out the market, finding the market fit, and what tools are needed to create a viable product that meets the needs of the current and future sellers. GYLDENDAL ASA Product Manager February 2022 - Present (4 months) Oslo, Norway RÅDAHL Chief Operating Officer November 2010 - Present (11 years 7 months) RÅDAHL is the company where I have done most of my consulting work, and is now also developing into an umbrella for my other business ventures, including books, articles and YouTube. Novicell Norge Senior Lead User Experience Designer with focus on CRO April 2020 - February 2022 (1 year 11 months) Oslo, Norway Working at Novicell has given me the opportunity to pivot in the field that I’m the best ar: UX and CRO. I was in charge of the overall design and CRO optimization of the big overhaul of ark.no, an online commerce with over 1 billion sales annually. By helping them bring a unified design system optimized with CRO in mind I helped them create a better experience for their users and the in-house marketing and sales team, cutting down time spent on making good looking campaigns and converting customers. Gyldendal, who owns Ark, were also one of the big clients where my expertise of UX and CRO came in handy. Working with them to find the pain points based on user insight, executing how to solve them and helping them improve how their teams work together to challenge the solution they have today. My key area of responsibility at Novicell is: - Re-designing of several big parts of Ark.no with an emphasis on CRO optimization of the buying process - Lending my expertise in development processes by helping the client visualize their needs and how to execute on them from idea to code Page 3 of 7 - Advancing the CRO thinking throughout the company by implementing content marketing strategies with excellent UX - Designing and new user friendly functionality for gyldendal.no - Building out processes for identifying the customers pinpoints, digging into them and solving them in an efficient way Tripletex AS User Experience Designer July 2019 - May 2020 (11 months) Oslo Area, Norway As a User Experience Designer (UX) at Tripletex I am in charge of making accounting more intuitive, understandable and fun! Accounting is a challenging and complicated area of expertise and understanding and making a good user flow is important to develop a good product. My areas of responsibility at Tripletex is: - Pushing the boundaries of what it means to be user friendly in the accounting/ERP world - Leading a total re-design of the Tripletex system - Creating and maintaining a Design manual and Design system through tools like Adobe XD, Sketch, InVision and Lingo App - Creating and maintaining the UX process, tools and principles for design within Tripletex - Heighten the understanding and knowledge of User Experience with the whole development department - Making sure UX is always on the agenda and prioritized Redux Enterprise CEO & Founder January 2017 - July 2019 (2 years 7 months) Oslo Area, Norway We are building an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. The solution is ideal for SMEs, but fits both small and large companies alike. The package is an all-in-one business software capable of covering all business needs, including CRM, Website/e-Commerce, billing, accounting, manufacturing, warehouse- and project management, and inventory, all seamlessly integrated. TOMAxALEX Page 4 of 7 CEO, Designer & PR October 2015 - December 2017 (2 years 3 months) Oslo Area, Norway TOMAxALEX is a small company started by me in 2015. We mainly focus on handmade and high-end jewelry. Our main goal is satisfied customers and we strive to give you the best experience with us and our products as possible. Most of the items in our store is handcrafted or vintage to make it extra special and uniq just for you, and that is a very important aspect of the product and the goal of our company. My main focus is the daily chores that has to be done on the marketing. I also pick out new items, test the quality, discuss with suppliers, order products etc. I'm also responsible for the design and web development behind our online store and other parts of the logistic system. Rihanna Norge Founder December 2010 - December 2017 (7 years 1 month) Rihanna Norge is the biggest fansite and fan community in Norway based around singer and artist Rihanna. I founded and started the site in 2010 with Wordpress and a simple theme. Since then we grew fast thanks to Facebook ads and good connections. We are now two people working on this site and I mainly do the coding and maintains. We work closely with Universal Music Norway to get the freshest and best content to our readers. cvDesigns AS Freelancer April 2016 - 2017 (1 year) Oslo Area, Norway SimGoodie Founder December 2007 - 2016 (9 years) SimGoodie is a website specialized in the game series The Sims. It's founded and run by me. This website delivers the latest news about The Sims Franchise to the Norwegian community. It's one of the biggest forums in Norway for this Franchise with a very active community on Facebook and Twitter. I'm also the manager of the content on this website including news and Page 5 of 7 reviews. We work closely with Electronic Arts to deliver the latest and hottest news. The website is mainly built upon IP.Board and Wordpress. I did a lot of custom coding to get the systems to fit together. The portal is coded from bottom up to merge the IP.Board and Wordpress part together. Artisti AS Customer Support November 2014 - July 2015 (9 months) Grimstad, Norway I started working at Artisti Tale AS with Customer relations and sales in January 2015. On a daily basis I take care of incoming calls of customers wanting to cancel – or need help with their subscriptions. My main goal is to make the customers stay with their current subscription and sell them more subscriptions. I work close with my team to get the best result and the best customer relations while also selling products in a way that makes them feel good about it. I've learned a lot about how to talk and communicate with customers and help them to find the best solutions to their problems. Suveren Kommunikasjon Internship October 2012 - June 2013 (9 months) Halden Norway Internship at a Graphic design company working with marketing and design. Some of my work got published and used for clients. Learned a lot about how the business really works. InWebDesigners Founder 2009 - 2012 (3 years) This was my own company for doing my graphic design and website work. Education Westerdals Oslo School of Arts, Communication and Technology (Westerdals Oslo ACT) Page 6 of 7 Bachelor’s Degree, Interactive Design · (2015 - 2018) Noroff High School, Graphic Design · (2011 - 2014) Page 7 of 7