Alexander Cuison Melana

ALEX MELANA Cebu City, Cebu Philippines- ABOUT ME With two years of dedicated experience in client facing-roles as a Sales Development Executive, my primary task was to identify and qualify potential leads, nurturing them into valuable opportunities for the sales team. I engaged in proactive outreach via various channels, including email, phone calls, and social media, to initiate conversations with prospects and educate them about our products or services. In addition to my extensive sales background, I bring nearly two years of experience as a Case Manager for Mass Arbitration Cases for a prominent US-based law firm. I successfully engaged with clients, managed crucial documents and oversaw the administration of arbitration and mediation cases showcasing my adeptness in the legal field. WORK AUG 2023 JAN 2025 Marketer Hire Sales and Marketing Specialist ● Conducted comprehensive market research analyzing trends, competition, and customer needs, then utilized these insights to optimize sales strategies and product offerings. ● Led campaign planning and execution focused on increasing website traffic, client engagement, and sales performance. JAN 2022 AUG 2023 MORGAN & MORGAN Mass Arbitration Case Manager ● Managed 214 cases as case manager, handling 88 Talcum Powder and 126 Social Media Harm cases, achieving 78% advancement rate to litigation. ● Achieved highest case advancement success rate among team members, demonstrating exceptional performance in case evaluation and processing. OCT 2018 DEC 2021 Flatworld Solutions Business Development Executive | Team Manager ● Managed a team and drove consistent high-quality lead generation through strategic prospecting, building robust sales pipeline opportunities for the team. ● Exceeded all monthly and quarterly lead generation targets, ranking as top performer in pipeline growth metrics. EDUCATION TASK EXPERTISE Bachelor of Arts and Sciences in Mass Communication Major in Journalism and Broadcasting and New Media Studies | Holy Cross of Davao College Dedication to constant improvement Excellent attention to details Effective delegation Workload management PROFICIENCY IN TOOLS SKILLS Collaboration Tools: ClickUp, Asana, Notion, Monday.com Automation Tools: Fathom, Fireflies, Human Loop CRM Tools: Salesforce, Zoho, Hubspot, GoHiglevel Google Suite: Calendar, Gmail , Decks, Docs, Drive Leadership Problem Solving Adaptability Teamplayer