Alex Bilney

ALEX BILNEY --| linkedin.com/in/alex-bilney PRODUCT MARKETER & COMPLEX PRODUCT TRANSLATOR I'm the host of the marketing podcast "Giraffes Don't Eat Steak", and a product marketer & complex product translator with 12+ years of experience across B2B technology and SaaS environments. Storytelling is at the heart of what I do - I transform complex technical products into clear, customer value-based narratives that drive business growth. Throughout my career, I've built marketing teams from zero into high-impact, supportive environments. Utilising my performance marketing background with natural creativity, I develop data-driven strategies across digital, traditional, and emerging channels that technical users connect with. My approach has increased business opportunities by 30%, grown social engagement by 45%, and delivered £100Ks in additional monthly revenue. Since 2020 I’ve shown my ability to work autonomously and remotely by consistently solving business challenges and creating success stories. PROFESSIONAL EXPERIENCE HEAD OF MARKETING: Y-Mobility/Galeo | Jul 2023 – Present Developed & led organic marketing growth strategy leading to complete transformation for complex software-defined engineering consultancy, improving brand awareness and recall through strategic brand positioning. Product Marketing & Messaging • • • • Transformed complex technical product into clear value propositions that increased qualified consultations by 15% Developed a messaging framework that unified communications across all product features and use cases Created product-focused content strategy that increased website engagement 30% from technical decision-makers Developed sales enablement materials that improved conversion rates by 22% - creating £2M+ in revenue Content & Community • Built technical newsletter from zero to 3,000+ subscribers with 2,000+ reads per issue in just 4 months • Produced and hosted company podcast featuring product deep dives and thought leadership content. 11 episodes: 1,059 subscribers, 4,455 downloads, 7,967 article view • Created explainer videos and case studies that communicated complex products - 58% higher resource downloads Go-to-Market Execution • Ran cross-functional product launches with product, engineering and sales teams – 35% uplift in leads within 30 days • Started AWS partnership program that created new lead generation channel – 3 clients in 8 months, worth £1M+ • Grew CEO's technical thought leadership platform from 10,000 to 25,000 LinkedIn followers in 6 months _______________________________________________________________________________________________________________________________ MARKETING MANAGER: Transport Exchange Group | Apr 2021 - Apr 2023 SaaS platform connecting logistics companies across Europe and North America Product Marketing & Messaging • Made a messaging framework for SaaS platform focused on simplifying users’ ability to increase orders & revenue • Created positioning strategy that differentiated the product from large corporations, focusing on customer value, increasing market share 18% • Took complex data analytics features into clear user benefits that increased trial sign-ups by 25%, via Meta/google • Increased feature adoption 42% through multi-channel digital go-to-market strategy for new feature launches Content & Growth • Increased customer retention by 16% through value-add content strategy explaining product best practices: £55K additional monthly revenue, no additional budget • Developed educational content series that established product as thought leader in the logistics technology space. Featured in Top 10 Industry Publications and Daily Mail. Over 10K downloads • Created personalised user onboarding sequences that improved feature adoption and reduced churn _______________________________________________________________________________________________________________________________ CO-FOUNDER: The Marketing Detective Agency | Jan 2020 - Feb 2024 Co-founded marketing agency specialising in SaaS and technology clients, achieving 85% client retention rate Product Marketing & Strategy • • • • Led product positioning and messaging for B2B tech clients, EY-backed SaaS startup and cybersecurity software Developed go-to-market strategy for technical products that generated £100K+ revenue in first three months Created product marketing materials for technical B2B companies to communicate complex value propositions Exceeded crowdfunding target by 5X, raising £100K against £20K goal through compelling storytelling Content & Audience Building • Designed content strategies that positioned technical founders as thought leaders, resulting in 15 paid speaking gigs • Created content and digital automation acquisition funnel for software company that increased consultations 30% • Selected as keynote speaker at major B2B marketing expo on value-focused customer strategy _______________________________________________________________________________________________________________________________ SENIOR EUROPEAN MARKETING MANAGER: 4Life Direct | Nov 2014 - Dec 2019 Transformed marketing operations from TV-centric to multi-channel growth engine across five European markets • • • • • • Scaled lead generation 10X through multi-channel strategy, delivering £250k in monthly revenue Built and led cross-cultural team of 10 marketing specialists across multiple countries Established celebrity partnerships resulting in 22% lead volume increase Launched successful operation in Greece based on comprehensive market analysis and entry strategy Managed £1M+ annual marketing budget, consistently delivering positive ROI across all channels Created digital department from scratch, including specialist teams for data analytics, content, and lead generation _______________________________________________________________________________________________________________________________ EARLY CAREER • Media Planner, MediaCom (Apr 2012 - Nov 2014): Managed media planning and buying for major brands • Engineer Assistant, Abbey Road Studios -): Live recording production with Live Here Now team EDUCATION BA (Hons) Music Production | Southampton Solent University |- ADDITIONAL SKILLS • • • • • Fluent Spanish (professional working proficiency) Expert with marketing platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Analytics tools Advanced Adobe Creative Suite: Illustrator, Photoshop, After Effects, Premiere Pro Competitive Brazilian Jiu-Jitsu practitioner (Purple Belt, multiple gold medals) Photography and visual storytelling