I’m the host of the marketing podcast "Giraffes Don't Eat Steak", and a Head of Marketing with 12+ years of experience. I turn complex business propositions into clear, customer value-based narratives that drive results. I consistently deliver double-digit growth through creative, data-driven marketing strategies across digital, traditional, and emerging channels. I have a proven track record of uncovering unique business value and creating impactful campaigns that increase business opportunities by 30%, grow social engagement by 45%, and consistently deliver £100ks in revenue.