ALEJANDRA HLAVACKA
Marketing Manager | Content Strategy | AI Content & Quality Specialist
Mendoza, Argentina | Remote | English (C1) | Spanish (Native) | Portuguese (B2)
PROFESSIONAL PROFILE
I am a self-taught marketing professional with 20+ years of experience in content, strategy, and
editorial work. I learn fast, adapt easily, and genuinely enjoy figuring out new tools and contexts —
which is part of why I gravitated toward AI early and have stayed close to it.
I care a lot about words. I am detail-oriented with text in a way that is hard to teach — I notice what
is off, I know how to fix it, and I understand why it matters. That mix of critical thinking and
language precision is what I bring to content strategy, editorial review, and AI output evaluation.
I work well remotely and enjoy collaborating with international and tech teams. I am organized,
reliable, and comfortable operating independently — which makes freelance the format where I do
my best work.
PROFESSIONAL EXPERIENCE
Marketing Manager / Content Strategy Lead
Code First Lab (USA Market) | Feb 2023 – Apr 2025
Led end-to-end marketing strategy and content production for the U.S. market.
Developed and managed English-language digital content across web, SEO, paid media, and
email campaigns.
Applied structured content standards across digital assets, landing pages, and marketing
materials.
Managed database generation, prospecting systems, and performance-driven marketing
workflows.
Marketing Manager
Globalis S.A. | Apr 2018 – Dec 2024
Designed and executed go-to-market and international expansion strategies.
Oversaw multilingual content production (EN/ES) with strict quality and consistency standards.
Managed content structure and SEO optimization to improve website visibility and lead
generation.
Ensured editorial accuracy and alignment across large volumes of digital content.
Led SEO/SEM strategies and performance marketing campaigns (Google Ads, Meta Ads).
Web Content Creation Specialist
Origami Software (ES) / Wiqod (EN) | 2022 – 2023
Designed and built website architecture, information structure, and full page content in Spanish
and English.
Wrote and optimized all web copy following SEO best practices and editorial guidelines.
Ensured clarity, readability, and cultural appropriateness across all pages.
Digital Marketing Consultant (Freelance)
Omnitronic S.A. | Mar 2020 – Apr 2021
Reviewed and edited website content ensuring clarity, accuracy, and consistency.
Managed structured website updates and content optimization for SEO.
Planned and launched two new websites for business units.
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ALEJANDRA HLAVACKA
Marketing & Communications Consultant (Freelance)
Jardín Ya – CEPA | Sep 2016 – Apr 2020
Developed marketing, communications, and brand positioning strategies.
Planned and produced digital content for websites, social media, and online campaigns.
Marketing Manager
Control Point SA | Aug 2014 – May 2017
Developed annual communications plan and managed marketing budget.
Executed advertising campaigns in specialized and industry media.
Managed website, social networks, and newsletter — including content production for web,
brochures, and videos.
Organized corporate events and coordinated supplier relationships.
Led market landing strategy and brand positioning in Bolivia and Chile.
Senior Communication Analyst
IMPSA | Jan 2006 – Jan 2014
Developed annual communications plan and managed marketing budget.
Edited multilingual technical publications and corporate communication documents (EN/ES/PT).
Reviewed translations and ensured high editorial and linguistic standards.
Maintained consistency across institutional and public-facing materials.
Led organization of national and international corporate events.
CORE SKILLS & TECHNICAL STACK
Marketing & Strategy
Go-to-Market Strategy • Digital Campaign Management • Multichannel Marketing • B2B
Marketing • Lead Generation • Brand Positioning • SEO/SEM • Email Marketing
Content & Linguistic Quality
Multilingual Content Review (EN/ES/PT) • Editorial Quality Control • AI Output Evaluation •
Prompt Engineering • Mistranslation Detection • Idiomatic & Cultural Adaptation • Proofreading
& Style Editing • UX Writing • Narrative Structure Optimization • Tone & Terminology
Consistency
AI Tools & Platforms
ChatGPT • Claude • Gemini • DeepSeek • Grok • Copy.ai • Peppertype.ai • Rytr
Digital & Technical Tools
WordPress (Advanced) • HTML5 • CSS3 • Basic PHP • Google Analytics • Google Tag Manager •
Ahrefs • Screaming Frog • Database Management
EDUCATION & CERTIFICATIONS
Bachelor’s Degree in Marketing – Universidad del Aconcagua
Marketing Degree – Instituto Tecnológico Universitario
Growth Marketing – Platzi (Jun–Jul 2022)
Copywriting for Digital Platforms – Platzi (Feb 2022)
Copywriting with Storytelling Techniques – Platzi (Mar 2022)
UX Writing – Platzi (Feb–Mar 2022)
Advanced UX Writing – Platzi (Apr–May 2022)
UX Design – Pulsión Digital (Aug–Sep 2021)
SEO – Pulsión Digital (Oct–Nov 2021)
Text Editing Certification – Certified Translator & Professional Proofreader (Sep–Dec 2013)
Web Development (HTML, Programming Foundations) – Living the Web (2017)
WordPress & PHP – Living the Webb (2018)
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