Alejandra Hlavacka

I have spent the last 20 years working with words, strategies, and the people who need both to make sense together.

My background is in marketing and content — building strategies, writing and editing copy, managing websites, running campaigns. I have worked for B2B companies in Argentina, the U.S., and international markets, always remotely, always across languages. English and Spanish are my daily tools. Portuguese too, when needed.

What makes me different is not just the years of experience — it is the combination of things I bring together. I have a formal background in text editing (certified translator and professional proofreader), which means I read content differently than most marketers. I notice what is off. I know how to fix it. And I understand why the details matter.

Over the past few years I have been working closely with AI-generated content. I find it genuinely fascinating — the potential, the limitations, the gap between what AI produces and what actually works for a real audience. I evaluate outputs, identify issues with tone, phrasing, structure, and accuracy, and refine content until it reads like it was written by a person who knows what they are talking about. I also design prompts and build workflows that make AI tools more consistent and useful.

I am self-taught in a lot of what I do — web architecture, SEO, UX writing, HTML — and I actually enjoy learning new tools and contexts. I adapt fast and I do not need hand-holding. I work well with technical teams, I understand how developers and IT people think, and I know how to bridge the gap between content and tech.

Freelance suits me well. I am organized, I meet deadlines, I communicate clearly, and I take ownership of my work. I do not disappear when things get complicated — I stay and figure it out.

If you need someone who can manage content strategy end to end, review and improve what AI generates, or build and run marketing systems for international markets — I would be glad to talk.