I have been working in the B2B Industry for the past 7 years and was a Senior Communications Specialist for QIAGEN Digital Insights for the past 5 years-2018 - 2024.
My key responsibilities included management of their business website, PPC ad campaigns, video hosting sites and their marketing & sales enablement platforms such as PathFactory and ShowPad.
I am highly proficient in marketing analytics/data reporting, content writing, web design, content/ collateral management, campaign management and developing key marketing strategies using audience targeting.
Key Skills
· Paid Ad Campaigns (Google Ads and Meta)
· Social Media Posts Creation and Management (LinkedIN, Facebook, X)
· Web Design and Management (WordPress)
· Platform Management (ShowPad/Pathfactory)
· Video Hosting Site Management (23 and YouTube)
· SEM/SEO
· Analytics and Data Interpretation
Tools
Below are the tools that I am highly familiar with and have an expert level grasp of
· Google Tag Manager
· Google Analytics
· Google Search Console
· Google Ads Tools
· SEMRush
· Video Editing Software (Camtasia)
· AI Tools (Gemini and ChatGPT)
· Analytics and Visualization Tools (Looker)
· Media Monitoring Tools (Meltwater)
If you are looking for a highly creative, dependable and innovative individual to help you with your marketing needs to increase brand awareness and generate leads, then please reach out to me and I would be thrilled to work with you to accomplish your goals!