Akeel Joseph
Fractional Sales Leadership
Los Angeles
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Professional summary
Fractional Sales Leadership expert with a keen ability to drive transformative sales strategies and foster
dynamic growth. Equipped with advanced communication skills and a commitment to collaborative success,
ready to lead and inspire teams towards achieving ambitious sales goals. Embraces innovative approaches to
unlock new market potentials and elevate organizational performance.
Employment history
Sales Consulting Group (SCG) | Founder & Fractional Sales Leader | Remote (Los Angeles-based)
2023
Partner with early-stage SaaS and HealthTech startups to design GTM strategies, outbound sales motions,
and revenue operations frameworks.
Develop Ideal Customer Profiles (ICPs) and create scalable outreach sequences across email, LinkedIn, and
phone.
Create early sales enablement assets, such as discovery call scripts, objection-handling guides, and sales
battlecards.
Optimize CRM processes (Salesforce, HubSpot) for pipeline tracking, forecasting, and funnel management.
Train founders and first sales hires on selling, discovery, qualification, and closing techniques.
Delivered early-stage pipeline valued at $500K+ for multiple startup clients within the first 90 days of
engagement.
Gray Matter Analytics | Director of Sales & Alliances | Remote
2021 - 2022
Led initial outbound strategy for healthcare analytics SaaS solutions targeting specialty practices and payers.
Developed early GTM plan supporting repositioning of core product offerings.
Functioned as an individual contributor (IC) despite leadership title, executing direct sales while supporting
strategic partnerships.
Oi Health | Director of Sales - West
2020 - 2021
Spearheaded new market entry strategy for a startup SaaS platform optimizing outpatient surgery
workflows.
Built first outbound sequences, refined ICP targeting for mid-sized specialty practices, and created first sales
enablement toolkit.
Supported Series A fundraising efforts by delivering early customer traction data.
Mentored junior sales staff, cultivating a high-performance team culture and encouraging professional
development.
MD Reports | Regional Sales Manager | Remote
2016 - 2020
Drove sales growth by implementing targeted strategies, leading to substantial improvements in regional
revenue and client acquisition.
Led expansion into Western U.S. territory, driving adoption of EHR, PM, and ASC solutions across specialty
medical practices.
Consistently exceeded territory growth targets through consultative sales and market development.
Arya Technology Solutions (ATS) | Founder | Remote
2012 - 2016
Built boutique IT services firm specializing in SMB technology support and infrastructure optimization.
Designed and managed service offerings for early-stage companies and professional service firms.
Established a unique IT service model, enhancing client engagement and fostering long-term partnerships
with SMBs.
Skills
Fractional Sales Leadership
SaaS & HealthTech Sales
Startup Growth Strategy
CRM Optimization (Salesforce, HubSpot)
Pipeline Development and Management
Outbound Sales Execution
Sales Enablement and Playbook Development
Founder Sales Training and Coaching
Revenue Operations (RevOps) Setup
Education
MBA, Management & Leadership | University of La Verne | La Verne, CA
BS, Business MIS | California State University, Long Beach | Long Beach, CA