A seasoned social media strategist with over 5 years of practical expertise turning audience insights into engaging campaigns and measurable growth. Excels at creating compelling tales across platforms and optimizing content performance via analytics-driven judgments. Known for creating distinct brand identities and engaging communities through strategic content calendars and trend-responsive campaigns. Exhibits experience in social listening, community management, and platform-specific optimization, resulting in continually higher engagement, reach, and conversion rates. Combines creative storytelling and performance marketing to create effective social media strategies that connect with business goals