AISLINN WILLANDER
| Oklahoma City, OK, USA | linkedin.com/in/aislinn-willander/
PROFESSIONAL SUMMARY
Results-driven marketing professional with over 15 years of experience in crafting data-driven strategies that enhance brand visibility and drive customer engagement. I'm skilled in SEO, data analysis, and digital marketing, having successfully improved customer satisfaction scores by 15% and generated a consistent 20% month-over-month growth in inbound leads. My recent initiatives led to a remarkable 25% increase in brand engagement across social media platforms, solidifying my ability to deliver impactful marketing solutions.
EDUCATION
University of Central Oklahoma
Bachelor's, Marketing
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PROFESSIONAL EXPERIENCE
Paynada LLC
Allen, TX, USA
Director of Marketing
January 2021 - Present
• Analyzed customer feedback data to refine marketing messaging, improving customer satisfaction scores by 15% and ensuring marketing efforts directly addressed consumer needs and preferences throughout campaign cycles
• Championed a digital marketing overhaul that incorporated SEO best practices, improving organic search rankings for 10+ keywords and driving a consistent 20% month-over-month growth in inbound leads
• Crafted comprehensive marketing strategies aligned with corporate objectives, resulting in a 25% increase in brand engagement across social media platforms and generating 15% more leads within the first quarter of implementation
• Researched and assessed over 100 marketing KPIs to refine targeting strategies; insights derived from this analysis resulted in the development of two high-converting campaigns that outperformed industry standards
• Facilitated the onboarding process for HubSpot CRM, ensuring seamless integration with existing tools, which led to a smooth transition for 25+ team members and improved overall operational efficiency across the sales organization.
Heartland Payment Systems
Edmond, OK, USA
Director of Digital Marketing
January 2017 - May 2020
• Launched digital marketing strategies that expanded the active contact database to over 300,000, enhancing the overall effectiveness of marketing efforts and providing valuable insights for future campaigns
• Initiated and led campaigns using advanced analytics that identified key customer segments, resulting in engagement with 10,000+ customers and achieving 92% of the annual revenue target, totaling $6.7 million
• Developed a targeted content marketing strategy that drove 1M+ unique visits, enhancing website traffic by 84% and elevating social media traffic by 564%, positioning the brand as a market leader
• Created a comprehensive agile framework for the marketing division, enabling rapid adjustments to campaigns and reduced time-to-market for new initiatives
• Executed a multi-channel digital marketing strategy that produced a significant increase in website traffic, contributing to the generation of 25K new leads and a remarkable $6.7M in overall revenue
• Implemented an innovative ad retargeting strategy that increased user engagement by 40%, resulting in a substantial boost in click-through rates and enhancing overall advertising ROI for the marketing team
• Introduced advanced analytics tools with Salesforce, enhancing the ability to track customer interactions; consolidated data streams now support the analysis of 500,000+ customer touchpoints for targeted marketing strategies
• Spearheaded a comprehensive overhaul of the digital marketing strategy by introducing targeted content campaigns and optimizing SEO efforts; achieved a remarkable 300% growth in social media followers.
BOB MOORE AUTO GROUP
Oklahoma City, OK, USA
Director of Marketing
January 2015 - December 2017
• Directed the creation of a comprehensive digital marketing strategy that streamlined cross-channel efforts and upgraded user experience; engaged with an audience of over 50,000 potential customers, driving significant brand awareness
• Streamlined internal department processes by redefining workflows and eliminating unnecessary steps, resulting in a 25% reduction in project completion time and improved cross-functional collaboration among team members
• Consolidated website analytics to identify key traffic sources, enabling a strategic reallocation of the $10M marketing budget; these insights directly contributed to an 11% increase in site visits month-over-month
• Led a comprehensive marketing strategy across 15 locations, leveraging demographic insights to tailor campaigns, which effected a 25% increase in customer engagement and a notable boost in foot traffic
• Revamped strategic engagement plan and developed partnerships with three local nonprofits; the program resulted in community service events that directly enhanced brand recognition and strengthened local ties
• Prepared a comprehensive social media strategy that boosted organic engagement by 40% across platforms, driving a 25% growth in followers while ensuring all content aligned with the brand’s core messaging
• Organized the implementation of a brand refresh by introducing three memorable taglines, resulting in a measurable improvement in brand recall among focus group participants, showcasing brand loyalty
• These are still used to this day.
SKILLS
• Skills: SEO, Salesforce, Hubspot, Google Analytics, Marketing, Branding/Brand Strategy, Lead Generation, Social Media, Wordpress, Facebook Ads, Google AdWords
